I'm planning to running an Advantage+ Catalog prospecting campaign for a client who is new to Facebook and am setting everything up. It's the first time I've implemented a pixel via Shopify integration (pixel is connected to Shopify via the Facebook and Instagram app).
We have 2 issues:
Catalog is saying 0% match rate and Item Add to cart / view content / purchases missing / not received in the last 7 days. But the pixel is set up correctly in events manager, connected to the catalogue in commerce manager, recording events accurately and I can see the required parameters such as content ID pulling through in the sample events (which also match content ID in the catalog) - see screenshots. So not obvious why this error is occurring
2. We'd like to optimize for maximise conversion value rather than conversions. But in the adset settings it's greyed out. Error message: "To use Pixel or Conversions API, you need to select an eligible pixel. Your performance goal is to maximise the value of conversions. The selected pixel isn't eligible for this performance goal. Choose another pixel." (see screenshot). Again the pixel has value parameter so not clear why this error is occuring