migrating to a new website: how to maintain SEO/Traffic from one shopify store to another

[oohuston]

I am helping someone with their new shopify store and would love clarification on what they need to do in terms of maintaining their SEO optimization/google rankings/etc.

What makes this an interesting case is that their previous website was also on shopify as is their new website. Both websites will also have the same outwardly facing URL. 

I understand that if you were migrating from a different platform you would need to do URL redirects etc. 

I would be greatly appreciative of any advice or similar experiences!

Sincere Thanks!

[soleseriouss]

Just make sure the new website is a copy of the current one. 

And in starting after the migration is done, you can see minor fluctuations but it'll be temporary if everything is in its place.

[WinxDigital]

You would need to set up 301 redirects so you pass on the juice - so to speak