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More products in the Merchant Center

Shopify Partner
31 3 13

Why do I see more products in the Merchant Center than in the Google Shopping Feed app?

Co-Founder AdNabu, Creator of Goshu - Backups, Restore & Export, Nabu for Google Shopping, Facebook & Instagram
Replies 2 (2)
Shopify Partner
202 1 16

1. Google Shopping Feed app pushes your products along with the variants to the Merchant Center. So you notice that the number of products in the Merchant center is always higher than those in the feed app. 

2. In case you have multiple countries, the products will be higher in number as Google Merchant Center displays all the products, including the different countries. 

3. In case you notice the product number is lesser in the merchant center, it implies that some of your products have not been pushed to Google Merchant Center. If some of your products have any major data missing, such as title or description, those products are not pushed to the merchant center. 


You can use a third-party app that can help you automate these settings.

You can check the Easy Google Shopping Feed app by AdNAbu, which manages your merchant center feed and other advanced features such as Multilanguage, Multicurrency, and Metafields. 

You can also get in touch with our experts and request a demo. 

Hope this helps.

Sampy Mishra | Customer Success Manager @ AdNabu

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Shopify Partner
2134 153 527

Make sure you only use 1 data feed app. Having multiple enabled could cause double listing with different id's.


If you have variants, each variant is a unique product listing.


If you have submitted local feeds, you will see double listing 1 with details showing programs and one without.


If you are submitting to multiple countries, you will see the same product for each country.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
Need Data Feed or Google Shopping support? Get in touch.