My marketing emails keep going to spam

[jtrosenthal]

I have verified my account and DMARC, etc. and it makes no difference. My marketing emails go to spam. Can someone please help me resolve this. I have never sent out a true spam email, just regular marketing ones. What can I do to resolve this?

[Bundler-Manuel]

Hello there @jtrosenthal in this picture below, here’s a list of a few stuff you need to ensure/cross check to avoid your emails being tagged as spam 

 I believe that once you tick all these boxes, the issue with the emails would clear. If you need more info on the points in this picture, check out the full write up here https://sendgrid.com/en-us/blog/10-tips-to-keep-email-out-of-the-spam-folder 

[DaisyVo]

Hi @jtrosenthal 

To prevent your marketing emails from going to spam:

1-Authenticate Your Domain: Ensure SPF, DKIM, and DMARC are properly set up. This builds trust with email providers.

2-Clean Your Email List: Remove invalid or inactive email addresses. Use a verification tool if needed.

3-Improve Content:

• Avoid spammy words like "Free," "Limited Time," etc.
• Use a professional design and ensure a good text-to-image ratio.
• Include an unsubscribe link.

4-Check Sending Reputation:

• Monitor your sender reputation using tools like Google Postmaster Tools.
• Send emails gradually to new lists to build trust.

5-Personalize Emails:

• Use recipient names and tailored content.
• Avoid sending identical emails to large lists.

6-Test Emails Before Sending: Use tools like Mail Tester or GlockApps to analyze spam triggers.

7-Engagement Matters:

• Encourage recipients to add your email to their address book.
• Regularly remove unengaged subscribers.

8-Check IP Blacklist Status: Ensure your sending IP isn't blacklisted. Use tools like MXToolBox.

These steps should help improve email deliverability and reduce spam issues.

I hope this can answer your question.