What have you done so far to advertise your store and making for findable for customers? There are some basic ecommerce strategies that help bring traffic to your store that are rather easy to implement to help you with that.
One thing to focus on is optimizing your store for search engines. By doing that, you will be able to drive hungry traffic to your store. To get started wrapping your head around SEO, I suggest to read this Google’s SEO Starter Guide.
Hope this helps a bit!
Google just released ecommerce guidelines, have a look
This is PageFly - Free Landing Page Builder. Here is my suggestion for your single product store:
To start with any marketing tactic, first and foremost, you need to think about who your customers are, what their pain points are, where they usually hang out, from them, try to reach out to them, provide value, and meet them where they are.
For example, you're selling Aquamarine Stone Tree Products, your customers must be tree lovers who are active on Social Media such as Facebook, so you can start with finding FB communities for tree lovers, reach out to people, provide them the value: for example the post for how they can create inner peace with the world of chaos with the help of Lullaby Feng Shui Aquamarine Stone Tree or customer reviews that you can use to build trust.
The marketing channels are only as good as the strategy itself, so think about your customer's buying journey first, then the marketing channels later. That being said, these are the most popular marketing channels:
You can also check out this article about how to get the first sales within 2 weeks to get the detailed ideas
Let me know if my answer is of any help, with a thumb up or like
P/s: By the way, the holiday season is coming to town. I see that You've got some great products, but you’re worried about how you’re going to attract and convert your customers, right?
Here at PageFly, we truly understand the importance of a good landing page; an importance that is quadrupled during festive times. That's why we have created a collection of pre-built holiday landing page templates that help you quickly start building landing at ease. The free plan is available forever!
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Hi @Aquamarines ,
To generate traffic on new store might be difficult some time but with a better approach and consistency it will start coming in. You will surely not get too much traffic via organic reach but yes they will be more interested in purchasing something than the paid one.
I am listing down few approaches which you can try out.
these are few tricks which you can use to get organic traffic. This will not be huge in the numbers but surely they will be hot one’s who wants to purchase. If they find your product good and an easy way to return then surely they will trust a new website and make a purchase.
I hope this will help you to start out with the new store. 🙂
Begin by creating a Facebook group and working to establish a community. This is the best investment you can make for your company. Once you have a group of individuals in the group, you may start a conversation and drive people to your store.
You should be working on a long-term strategy like this. It will take some time, but you will see the benefits eventually.
You can use a social media tool like Comity to manage our social media groups, which is an app we made.
There a lot of ways to drive traffic to your online store, some are free and some paid, most of the replies here in the feed already gave you a lot to think about, the only thing I could add is influencer marketing, it's a powerful traffic source since you are exposed to highly devoted and responsive audiences that follow their influencer and always at least look at what he is advertising, you can either try to collaborate with influencers directly or use an agency, you can check out https://influpush.com/advertising for example
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