Hi @Aquamarines ,
It depends on your current situation.
If you need to get traffic/sales quickly as a new store, invest in Google/Facebook ads. I have learned from my own experience that in order to run Ads effectively, you also need to do some good research with SEO first. By doing SEO, you'll understand what are the most effective keywords from organic traffic and also, customer behavior on your website.
Then you can optimize your ads with SEO insights and improve your on-site elements to boost conversion. If you're a fresh website starting out, my advice would be to invest 80% on ads and 20% on SEO.
At first, you need to prioritize ads for sales but please, never miss out on SEO because it helps you grow your online presence for the long term and attract a sustainable amount of traffic to your web. By the way, there's no need to hire a costly SEO expert as there are some free and effective SEO apps that offer good service in my opinion, (I've been using this one for over a year: https://bit.ly/2YxoOYC)
Just my personal recommendations as a fellow store owner. Hope it helps
PS: As a fellow store owner who also struggled at first, here are my personal recommendations for you. Just make sure:
1. you have a winning product.
2. Your store is professional-looking and high-converting.
- Show promotion and a great shopping policy on the top
- add realistic product images
- make videos to attract customers and increase time on site
- pop up chat and discount pop up
- Footer: add your social media
- Add reviews for each product (some Shopify review apps can help)
- And don't forget to add JSON LD to your site to display your reviews on Google search by SEO app.
- SEO: your mobile version is not good. Heading tags, Meta tags, keywords are not optimized. To handle this I usually use the above SEO app.
- Add Google Analytics to track customers visiting your site
3. Effective and diverse marketing strategies including ads, email marketing, SEO, etc
For me, step 3 is where most people including myself could go wrong. My advice for small stores starting out with a limited budget would be to invest 80% on ads and 20% on SEO. At first, you need to prioritize ads for quick sales but never miss out on SEO as it helps you grow your online presence sustainably with an affordable strategy. By the way, there's no need to hire a costly SEO expert as there are some free SEO apps that offer good service.
What have you done so far to advertise your store and making for findable for customers? There are some basic ecommerce strategies that help bring traffic to your store that are rather easy to implement to help you with that.
One thing to focus on is optimizing your store for search engines. By doing that, you will be able to drive hungry traffic to your store. To get started wrapping your head around SEO, I suggest to read this Google’s SEO Starter Guide.
Hope this helps a bit!
Google just released ecommerce guidelines, have a look
This is PageFly - Free Landing Page Builder. Here is my suggestion for your single product store:
To start with any marketing tactic, first and foremost, you need to think about who your customers are, what their pain points are, where they usually hang out, from them, try to reach out to them, provide value, and meet them where they are.
For example, you're selling Aquamarine Stone Tree Products, your customers must be tree lovers who are active on Social Media such as Facebook, so you can start with finding FB communities for tree lovers, reach out to people, provide them the value: for example the post for how they can create inner peace with the world of chaos with the help of Lullaby Feng Shui Aquamarine Stone Tree or customer reviews that you can use to build trust.
The marketing channels are only as good as the strategy itself, so think about your customer's buying journey first, then the marketing channels later. That being said, these are the most popular marketing channels:
You can also check out this article about how to get the first sales within 2 weeks to get the detailed ideas
Let me know if my answer is of any help, with a thumb up or like
P/s: By the way, the holiday season is coming to town. I see that You've got some great products, but you’re worried about how you’re going to attract and convert your customers, right?
Here at PageFly, we truly understand the importance of a good landing page; an importance that is quadrupled during festive times. That's why we have created a collection of pre-built holiday landing page templates that help you quickly start building landing at ease. The free plan is available forever!
Hi @Aquamarines ,
To generate traffic on new store might be difficult some time but with a better approach and consistency it will start coming in. You will surely not get too much traffic via organic reach but yes they will be more interested in purchasing something than the paid one.
I am listing down few approaches which you can try out.
these are few tricks which you can use to get organic traffic. This will not be huge in the numbers but surely they will be hot one’s who wants to purchase. If they find your product good and an easy way to return then surely they will trust a new website and make a purchase.
I hope this will help you to start out with the new store.
Begin by creating a Facebook group and working to establish a community. This is the best investment you can make for your company. Once you have a group of individuals in the group, you may start a conversation and drive people to your store.
You should be working on a long-term strategy like this. It will take some time, but you will see the benefits eventually.
You can use a social media tool like Comity to manage our social media groups, which is an app we made.
There a lot of ways to drive traffic to your online store, some are free and some paid, most of the replies here in the feed already gave you a lot to think about, the only thing I could add is influencer marketing, it's a powerful traffic source since you are exposed to highly devoted and responsive audiences that follow their influencer and always at least look at what he is advertising, you can either try to collaborate with influencers directly or use an agency, you can check out https://influpush.com/advertising for example