I recently started running ads for my Shopify store via Facebook and have made several sales, but when I log onto my Facebook ads manager, the sales don’t show up. I know for a fact they’re direct conversions. What could the problem be? Thanks in advance!
A couple of things for you to check:
Are you seeing any website event data reported in Facebook? Log into your Facebook Business Manager and navigate to Events Manager. From there you'll be able to see all events that are firing and if your pixel/Conversion API are recording okay.
Last thought, have you verified your domain with Facebook?
Hopefully some of the above will help you figure out what is going on.
It's flareAI - your Fully Automated Free Sales Machine here. We are helping Shopify merchants provide solutions for the last few years in Shopify Community.
If helpful, please consider Like and Accept solution.
Have you set up the Facebook Pixel correctly? If it is set up correctly you would be able to see your store events on Facebook. Use Facebook Pixel Helper Extension to check whether it is working or not.
Also, take a look at Facebook data-sharing documentation and make sure you have done everything correctly.
I would suggest you try flareAI. We created flareAI to grow your store on Google, Bing and other major sales channels. As a partner, flareAI will submit your products to the free sales channels on a daily basis. Once your product is found on the channel, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces.
Hope this was helpful! Cheers!
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