My Shopify Store is not getting any Sales

[silveriobuni1]

Hello Everyone;

My Shopify Store is almost 5 months old, I am not getting any sales, I have been investing in Google Ad, Facebook add, I am frustrated.

Please advise what needs to improve my website, please advise any marketing tools

my website link: https://glowupstore.co/

thank you;

Silverio

[JoesIdeas]

Your website looks good and has quality product photos. Here are a couple things that stood out to me:

- There was no About page in the header menu (or the footer even). There's a long blurb on the home page, that's something you could add to an About page, but on this new page you also want to talk about your company: where are you based, what's your origin story, who is on your team, include pictures. And on the home page, people aren't going to sit and read that whole section when it's their first time visiting, use that valuable space for a brief description on why they can trust you and why they should buy from you instead of some mega store with the same products (assuming your products are dropshipped).

- Your reviews seem fake. Either fake, generated by AI, or pulled from other marketplaces. I ran a store for 7 years, all our reviews were actual customer reviews, unique to how the person talks or uses the product, what they like about the brand, etc. Real reviews have personality and give a sense of community.

- Your Instagram followers are obviously fake. 74,000 followers but posts have no likes or comments.

You're insulting your customer's intelligence by not being authentic. Think of it from the customer's perspective, if they see a company that is dishonest, why would they trust them with their credit card information?

I'd recommend 2 things:

1) Focus on building an authentic brand, unique voice, and finding a community that vibes with your vision (a branding consultant or even some marketing people can help you with this).

2) Next, work with a professional marketer to help build a profile of your ideal target customer, and figure out how to find those customers.

Good luck

[Erikemore]

Hello there 

looking at it from JoesIdeas point of view he is right and what he recommend for you is good i will advise you go for that. And with that are you marketing the right audience for your product as well 

[mageplaza-cs]

Hi @silveriobuni1,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are my recommendations to improve your conversion rate:

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Monitor Your Cart Abandonment Rate

Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Improve SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

Besides, here is some suggestions regarding the UX/UI of your website:

3. Banner

The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:

4. Category menu

You should create the category menu on the navigation bar. It effectively provides your customers what you offer/ what you sell more quickly.  The category menu helps your customers find the products they want more quickly, enhancing shopping experience and attracts customers to stay on the site longer. Please find the reference below:

5. Search bar

• You should enhance the search by making larger product images, adding search by brand, search by collection to improve search bar
• Below is a reference:

5. Category page

Add more filter options like color, material, on sale, new arrivals, etc., to enhance  customer experience, save time customer searching for products and therefore improve conversion rates.

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!