Need advice on improving my website and Google Ads strategy?

[merv23]

Hey, Can you please check my website over here: https://sasslestylefashion.com/? Does my website looks great and ready to get sales? and if there's anything to make it better, tell me please and i know it needs revamp, if u an expert at this, i would like to contact you so we can talk about my budget.

So i'm trying to set up Google ads. I'm new to this and ain't started anything yet. U got any great advice on how to set it up? any great strategy tips and optimatization tips? how much should i spent on google ads to get sales on my store? Please make it easy to understand. 

[PageFly-Garcia]

Hi @merv23 

I'm Garcia from PageFly, a Shopify Advanced Page Builder App. I want to say that your store looks fantastic! Your products are diverse, and what's even better, they are offered at reasonable prices. I believe your store has the potential to be highly competitive in the market.

1 - Reduce the header

Since you have a sticky header, having it take up too much space might obscure essential information, you can consider reducing its size. Additionally, for a more professional website appearance, it's advisable to use a favicon without a background to provide better contrast on a white background.

2 - Add hero banner on Homepage

Hero banners are typically large, visually appealing images or videos placed at the top of a webpage. They immediately capture the visitor's attention and create a strong first impression.

As I can see the list of new arrival products on the homepage, I would recommend displaying 2-5 featured products from each collection. A well-organized homepage with a limited number of featured products per collection can enhance the overall user experience, making navigation smoother and more intuitive.

3 -  Overall

• As check you are having 2 live chat support now consider consolidating them into one. This can help reduce confusion for users and create a cleaner, more professional appearance.

• Highlight price: Highlighting prices makes them immediately visible to users. When visitors quickly see the price, they can make faster decisions about whether the product or service fits their budget.
• Try to use more colors and different font style to improve visual

4 - Offer limited discount

Time-limited offers can boost sales by enticing customers who might have been on the fence about making a purchase. The fear of missing out on a good deal can drive conversions.

Hope it helps!

[PageFly-Garcia]

Regarding Google Ads, you can take into consideration: 

1. Understand Your Audience: Research your target audience and understand their preferences and behaviors.

2. Set clear goals: Determine what you want to achieve with your ads - more website visits, sales, brand awareness, etc. so that you won't feel distracted by other results.

3. Start with a small budget: Initially, keep your budget low as you test which ads work best.

4. Focus on high-performing keywords: Use relevant keywords that potential customers might use to find your products. You can start by identifying keywords relevant to your fashion products. Use tools like Google Keyword Planner, SEMrush, or Ahrefs. Look for keywords that your potential customers are likely to use when searching for products you offer.

5. Long-tail keywords are more specific and usually longer phrases. They often have less competition and a more defined intent. For example, "long sleeve black evening dress" is a long-tail keyword as opposed to just "evening dress."

6. Monitor and optimize: Regularly check the performance of your ads and make adjustments as needed.

[running-blog · Accepted solution]

You also should invest a little into backlinks. You have only 2 external websites pointing to your store. A perfectly optimized website won´t do anything without incoming links.

[merv23]

ok, can u please show me steps by steps how to do it please? the backlinks thing?

[running-blog]

You need to identify websites who would write about your store and the fashion you are selling and then ask them to do so and to place a link pointing to your website. Most of the time they get a monetary incentive, free products or both to be motivated to give you visibility in their blog or website.

[Shaynecatern]

Your site looks good! For Google Ads, start with a clear budget and target audience. Also, https://netpeak.us/ has some solid advice on optimization and budgeting. They helped me manage Google Ads more effectively. Consider reaching out to them for more customized insights.

[JohnnyM1991]

Yeah I have found that backlinks are really what moves the dial for SEO and also have a very clear content strategy for your store in general. This post might be useful for understanding how to approach your SEO content strategy https://proconow.co/ecommerce-content-marketing/