Need Help Improving My Fashion Ads – Any Advice or Ideas?

[Empirewaredrobe]

Hey everyone,

I run a women’s apparel business called Empire Wardrobe, and I’ve been running some ads on Facebook and Instagram. While the ads look great (at least to me!), I’m not seeing the conversions I was hoping for. I’ve been promoting new arrivals and a free shipping offer, but it feels like something’s missing.

Here’s a quick breakdown of my current ads:

• Bright, eye-catching images of the product (mostly dresses).
• Clear messaging about free shipping and new arrivals.
• Consistent branding across different platforms (Facebook, Instagram stories, reels).

What’s working:

• The visuals look good and align with the brand.
• The offer is clear (free shipping on all orders).

What’s not working:

• Conversions aren’t where I want them to be.
• I feel like the ads might be too similar, and I’m not sure if the call-to-actions are strong enough.

I’m looking for advice on:

• How to create better engagement with my ads.
• What kinds of ad creatives work best for fashion.
• Any ideas on how to structure the copy to increase clicks or purchases.

If you have experience with fashion ads or general tips on how to improve them, I’d love to hear your thoughts! Thanks in advance for any suggestions!

[heddykhalifa]

Hey Empirewaredrobe,

Heddy from Gameball: Loyalty Program & VIP here!

Since you already use high-quality images in real-life settings, let's focus on refining the visual storytelling in your ads. You can create more engaging ads by showcasing before-and-after transformations or how-to style guides for specific pieces. Highlight what sets your brand apart—maybe through close-ups of the fabric or unique product features. Incorporate customer reviews or UGC (user-generated content) in your visuals to add authenticity. Pair this with a strong headline that reflects your brand’s voice.

A/B test ads with different models or aesthetics to see what resonates. Pair this with a compelling call-to-action, offering a discount or loyalty points through Gameball, which could motivate conversions.

Let me know if you need further ideas!

[Bundler-Manuel]

@Empirewaredrobe hey there maybe using some gifs/short videos for the ads could also help make it more attractive or appealing? Also like you said the call to actions could be improved, so you can also consider hiring a copywriter very experienced in ads marketing to help out with this.

[DaisyVo]

Hi @Empirewaredrobe 

To improve your fashion ads for Empire Wardrobe, focus on these strategies:

1. Enhance Engagement

• Use user-generated content (UGC): Share real customers wearing your dresses.
• Incorporate short videos or reels: Showcase the dresses in motion, emphasizing fit, comfort, and versatility.
• Use interactive formats: Polls, quizzes (e.g., “Which dress suits your personality?”), or try-on filters.

2. Creative Ideas for Fashion Ads

• Highlight limited-time offers: "Free Shipping Ends Soon!"
• Show behind-the-scenes content: Designing, manufacturing, or styling tips.
• Use seasonal or event-driven themes: "Perfect for Spring Weddings!"

3. Stronger Call-to-Actions (CTAs)

• Replace generic CTAs like “Shop Now” with specific ones:
• "Find Your Perfect Dress"
• "Explore New Arrivals Today"
• "Claim Free Shipping Before Midnight!"
• Place CTAs strategically, at both the start and end of your ad.

4. Copywriting Tips

• Address pain points: "Struggle to find the perfect fit? Our new collection has you covered!"
• Create urgency: "Last chance for free shipping!"
• Highlight benefits over features: "Feel confident and comfortable, no matter the occasion."

5. A/B Testing

• Test different formats (carousel ads, dynamic ads).
• Experiment with headlines, images, and CTAs.
• Compare short vs. long ad copies to see what resonates better.

6. Retargeting

• Target users who visited your website but didn’t purchase.
• Use personalized ads with specific products they viewed.

7. Data-Driven Adjustments

• Analyze ad performance (click-through rates, conversion rates).
• Focus ad spend on top-performing demographics and placements.

Implement these steps and adjust based on performance insights.

I hope this can answer your question.