Need Help: Sudden Drop in Google Visibility for My Large E-Shop

[StudioSicily]

Hello everyone,

I've created an online store with a large number of products (around 50,000): eshop.kagerer-online.de For this, I used the Enterprise theme.

The shop is still under construction and is continuously being expanded and improved with content pages. We are just at the beginning, but we have already encountered a problem with Google visibility. After going live, the daily Google impressions increased day by day up to 4000 impressions a day. Unfortunately, about 2 weeks later, the organic visibility started to decline day by day until it almost dropped to zero a few days ago.

I initially suspected the reason might be related to speed, a "manual action" or a "removal request," but I can rule all these out. The indexing of the pages also looks okay. It wasn't that all search queries were related to a few keywords and then possibly dropped off. The queries were extremely diverse due to the wide range of products.

Perhaps the community can provide a crucial tip?

Thanks in advance and best regards,

Florian

[ConvertMateSEO]

It may be due to the latest Google Search Updates that have completely changed the SERPs. Now it is giving priority to YouTube videos, forums, and high-authority sites. The diversity only works with authority, you can get desired results from a DA70 website that has hundreds of high-quality links pointing to niche-relevant sites.

Here are some ideas that can work:

• Perform a complete e-commerce SEO audit following the ConvertMate Checklist available on the main website.
• Analyze the product pages with the ConvertMate one-click page audit feature.
• Optimize the metadata of your product pages.
• Perform keyword research to include them in titles and descriptions.
• Use high-quality images with keywords in their Alt texts.

Once you have optimized all the pages with fresh data, reindex them using Search Console. Create high-quality backlinks from niche-relevant websites using directories, forums, guest posts, and niche edits to establish authority.

Avoid using low-value content in blog posts. Use custom images and give a human touch to add value.