Need help with my Facebook and Instagram ads ASAP!

Eloise_Hampton1
Tourist
3 0 8

I've spent a few hundreds dollars on my ads and only a few purchases from my ads.

I've tried influencer Instagram influencers and have also had no luck..

I am looking to get help with my ads because I hear all about them but am clearly not doing something right. What could I be doing wrong?

What has worked for you?

What are some things you've learned that are important?

Replies 41 (41)
Judith_Ferguson
Tourist
11 0 1

I’m struggling too. Look forward to the answers.

Barry_Doyle
New Member
8 0 0

Have you tried promoting a unique offer or a freebie rather than just an ad of your product?

As more people get bombarded with ads, it takes more to stand out.

I was reading the shopify  guide on this and they used a really good example of this:

“Ads that drive people who have never heard of your store to buy your $500 hot tub is not likely to work. Unless the hot tub is free. Or rather, the “How To Pick The Best Hot Tub For Your Home” PDF guide is free. Now we’re talking.”

Even though this is an extreme case (really expensive product), the rule still applies - build trust before you ask for the sale!  It's obviously not  required, but people do this for a reason. When things get tough, this usually works better than a hardcore sales ad.

Consider building an ad with a really exciting offer that has little to no commitment. Meaning, they dont have to give you anything (except maybe an email and a few seconds of their time)

That will likely achieve better results than asking to purchase something immediately.

I mean think about it, whens the last time you bought something from someone you didn't know?

Maybe you have to support fellow entrepreneurs but the average adult needs to be able to trusth the company their buying from.

So build your brand, establish that trust, maybe collect an email - and then funnel them into a sale!

Check out the full shopify guide on Facebook ads. It’s really helpful —  https://www.shopify.com/guides/facebook-advertising/strategy

 
 
Natasha_Reed
Tourist
4 0 1

I’ve had better luck with using video in my ads. I created a ~1 minute slideshow and that worked better than image ads.

Erik_Mcbride1
New Member
12 0 0

I've learned a lot about Facebook ads recently. Shopify and oberlo blog are pretty good resources.

I would advise to

1. Give them a reason to click - Why would they leave their favorite social network to visit your site?  Dig deep here.. Put some thought into your offer so you generate good results.

2. Conduct specific experiments and document your results ( so you know what works, and what doesnt)

3. Have great design. Make sure your ad and website both look nice, well designed and trust worthy.

Good luck!

 
Jenna_Perez
New Member
10 0 0

What placements and targeting are you using? I learned that Instagram & Facebook feed was my best channels, where the FB audience network was underperforming..

And for targeting, make sure you do the appropriate research before getting crazy with your ad spend. Facebook / Instagram ads can be difficult to get the hang of and it takes a while to get them smooth sailing. But theres a reason everyone talks about them. Hint, because they work!

There’s a lot of content on the web, so it’s important to learn  from only the best. Shopify’s “3 step approach” to FB  was a good kicking off point for me. Their “Build, measure, learn approach” is quite intelligent in my opinion.  Feel free to check it out for yourself https://www.shopify.com/blog/112953989-your-3-step-guide-to-building-a-marketing-plan-that-works

 
Alicia_Morrison
New Member
7 0 0

Social advertising is hard. I’ve learned how important conversion objectives and creatives are. Make sure you optimize for purchases.

Lee_Hodges
New Member
8 0 0

Google ads are great if you do that right way.Have you tried Google ads?

Ida_Stewart
New Member
8 0 0

SEO is the perfect solution for your site to get huge sales and traffic.

VGrant75
Tourist
15 0 1

Hi Eloise,

You are certainly not the first person to ask this question! Advertising on social media can be incredibly effective. It can be your biggest asset in boosting sales, however, you need to go about it correctly. Social media influencers are great too, but only in combination with other forms of advertising. I would advise not to rely solely on influencers and instead focus your efforts on social media advertising.

Here are a couple of tips to help you out:

Know your audience

Becoming extremely familiar with your target demographic is the first step in creating effective ads. This part of digital advertising may be what you’re overlooking. Simply put, you want your products to be seen by those who are most likely to buy them. Advertising to the wrong audience may result in clicks, but it will not result in purchases. This can be frustrating and time consuming. Avoid this by having a solid grasp on who it is you are marketing to.

Create effective ads

This may seem like a no-brainer, but it takes some time to create and optimize your ads. Your ads should directly appeal to your target audience. Take into consideration what your demographic is most likely to respond positively to. Remember, your first draft of an ad will most likely not be your most optimal. Experiment with different images, layouts, and CTA’s. Take note of what works and what doesn’t and adjust your ads accordingly.

Enlist some help!

Sometimes it can seem a little overwhelming to navigate these tasks all on your own. Narrowing down your demographic and creating effective ads are often easier said than done. I’d like to recommend one of Shopify’s awesome machine learning apps called Pollen (https://apps.shopify.com/poln) to point you in the right direction. Pollen specializes in making sure your ads are being seen by the right people. Their app enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales.

Hopefully this helps! Good luck and Happy Advertising!

Lee_Hodges
New Member
8 0 0

Hey VGrant, Thanks for your suggestion.

DearMishuDad
Excursionist
112 0 4

"I've tried influencer Instagram influencers and have also had no luck.." - if you'll tell what you did, and why, I will try to tell you how to improve in finding the right Influencer.  

Good luck brand and Influencer heroes! – #DearMishuDad (Influencer contract template is here: https://www.amazon.com/dp/B084SP1R7G)
Jenna_Perez
New Member
10 0 0

DearMishu has a good point. Instagram influencers work if you have the right approach.

You should check out Gary Vaynerchuks episode on influencers.

It''s what started my personal influncer craze 😛 

https://www.youtube.com/watch?v=WUBVXzzIGOo

 
 
Kasia
New Member
2 0 1

Hey Eloise!

Long story short: REMARKETING. That's true gold if you already have some traffic.

98% of the people who visit your online store leave without any purchase and you’ll never see them again. Out of those who add sth to their cart, 80% abandon it and never look back. 

So if you have some traffic from influencers, use it to create Dynamic Product Ads targeted to your site visitors and cart abandoners. You can follow up on this here:

https://blog.admonks.io/bring-people-back-with-5x-roas-bf241ca4a8ce

I know that Fb and Insta marketing can be truly overwhelming, so it's smart of you to look out for support here. Maybe you should also consider putting some of your ads on autopilot?

My best, Good luck!

 

 

Magic_Bunny
Excursionist
66 0 7

Hi all,

I'm on the same boat. ?

I have had my website for a few months already and have had 122 sales.

My conversatcon rate is very low.  I personally don't spend on social media adds. Most of traffic comes from eBay (people who have bought already from us). I occasionally make some sales from people that come from Google. 

___

Never pay full price | Use promo codes and SAVE! ??? 
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Kasia
New Member
2 0 1

Hey!

IMO influencers are great for driving traffic that you can later use for remarketing with DPA.

Not many of e-coms know that the stats of cart abandoners and bouncing visitors are so terrible 😕 Smart retargeting is actually the only way out.

Keep that in mind, fingers crossed for you guys 😉

Jason_Holmes
Tourist
12 0 2

You need to do more audience research and try promoting videos!

Since the introduction of video in FB ads, this has been a game-changing feature that businesses needed to use. They are particularly effective for physical products/shopify stores as you get a chance to show what your product does in a clear demonstration of the features and benefits.

Here are the common types of the video ads:

* Short videos (snippets) - 0-30 seconds
* Traditional style ad - 0:30-2:00
* Long videos (edutainment) - 2:00 - 6:00

General content guidelines:
* Keep it short as possible for FB
* Think like silent film artist (85% of video views happen in MUTE)
* Incorporate design to make your videos look like high-quality production (example - slow-motion)
* Create educational and inspirational videos

FB video ads have three distinct parts:

First 10 seconds of the video:
This is the most important variable of the video, and something would be good to split test and figure out how to attract the attention.

The Meat: After 1st part, your video needs to:
* Educate
* Entertain
* Demonstrate

You can pick and choose one of the variants that suit your brand; it’s not necessary to use all 3.

CTA: A good Facebook video ads CTA is fluid, natural, and a logical next step to the viewer.

There are 2 ways you can transition to selling:
1. Hard CTA (buy the product)
2. Soft CTA (Learn more, take a sample, etc.)

Here are some content ideas from the videos that have been performing well lately:

* Product demonstration
* Celebrity endorsement and testimonial
* Customer testimonial
* Unboxing of the product
* Animated demonstration of the product and benefits
* Interview a person who helps make the product
* Show how the product gets made
* Do a how-to video featuring products

If your product has a very appealing use and it’s entertaining and beneficial to users, by all means, invest in creating video content specific for FB ads, you will reap massive ROI from having those videos.

What kind of vidoes have you created so far?

 
 
Karin_Crawford
Tourist
4 0 2

This is all really helpful, insightful information! 

Quick question - for those of you using Facebook ads, how have you found is the best way to track that people came from your Facebook campaign - or which Facebook campaign? 

Corallary: if you are using an offer/discount to track them, how do you handle it that if people don't purchase on the first time to your website, they don't have the discount link?

Thanks!

Karin

Guille_Lopez2
Shopify Partner
29 0 2

Hi, I am happy to help you create a Facebook or Instagram video add. Like this one. Just send me the url of the product you want to show so I can pick the product images from there. Once I got that, I will post the video here so you can download it.

— Guille

 

DearMishuDad
Excursionist
112 0 4

"I've tried influencer Instagram influencers and have also had no luck.." - no need to FB AD or "outreach" the Influencers.  Instead, HIRE them.  Just send them a short DM message that you want to hire them and all will go well from here..

Good luck brand and Influencer heroes! – #DearMishuDad (Influencer contract template is here: https://www.amazon.com/dp/B084SP1R7G)