This is Moira from the Social Care team at Shopify. Thanks for posting, and a very warm welcome to the Community! It’s great to hear you are wanting to learn more about the 30-30-30 rule as having a social media presence is an essential piece of your business marketing strategy.
This means you’ll spend 30% of your content talking about yourself, 30% talking about others, and 30% posting fun and engaging info. This also gives you room to post real-time messaging and responses with the other 10% of your content.
30% of the time - be A LEADER in your industry on social. Social media is not just for the tech-savvy. And, it’s not just a fad or waste of time. Post about trends, business challenges, and business outcomes, and information that is simply forward-thinking.
30% of the time - be an A CHEERLEADER for your business. Share information about your employees and their accomplishments, workplace culture, industry or community recognition, new business acquisition, and milestones. If you are looking to recruit talent, they want to be part of something special.
30% of the time - be an ADVOCATE or AMBASSADOR for your community. Community means your employees, your clients, your neighborhood, and everything that you are passionate about. It may be raising awareness for an important fundraising event like a 10k walk aimed at doing good.
10% of the time - SHARE, SHARE, and SHARE. Sharing or liking or even commenting on social posts expands your reach and says that you are paying attention. So share what’s important to your business and to you.
We have a wonderful article written by a fellow member of the Shopify Social Care team which dives deep into the 30-30-30 rule for content creation, which I highly suggest taking a read of below:
Which social media platforms have you integrated your business with so far? We have an amazing, and free, Shopify Compass course that gives great advice about using Instagram for eCommerce. It goes into all the different ways you can use Instagram to create and engage an audience, so I definitely recommend checking it out. Instagram stories are also another great tool you can still make use of, and we have an excellent article outlining some best practices with it.
As this is your first post in the Shopify Community I would like to officially welcome you! I would recommend reading our guide on getting support from the Shopify Community here so you are best equipped when looking for support through these forum boards. We also have this great Introduction to Shopify section of our Help Center and a YouTube Channel which is jam-packed with how-to guides to help you get set up faster.
I do hope this helps grow your business and makes social media a lot less complicated! Feel free to let me know if I can clarify anything further.
Moira | Social Care @ Shopify
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