My store is not open yet, but we are collecting email subscriptions in our lead up to launch.
During testing, we discovered that all new customers are automatically being set to marketing status 'email subscribed'. My understanding is that this is not as designed. Does anyone know why this is happening, and how to disable the auto opt in?
Note: we don't want to activate double opt in, as we trialled it for a while and it significantly reduced the opt in rate, where the people were signing up to a newsletter in the first place!