NEW products are not appearing in Google Merchant Center

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Hello !

I recently linked my Shopify Account with my Google Merchant Center and exported all of my items into the Google Merchant Center account, and it worked ! the products show up in Google Merchant Center.

Now since that initial feed I have added NEW products to my shopify store, but I do not see them syncing to the Google Merchant Center.

It also says I have 0 products pending, I have checked the box for "Available to Google" so they should be at least pending.

Any idea on what is the solution? I plan to add new items weekly so this is an important feature for me.

Thank you in advance.

Replies 3 (3)

Shopify Partner
2994 223 717

What you need to do depends on the data feed solution you are using.


If you are using content API, then the products should appear in half an hour. If that is not the case, consider disabling automatic updates in Google merchant center :


If you are submitting a file, such as XML or TSV make sure to update the scheduling to be daily in Google Merchant Center > products > feeds > click on your feed > settings

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

Shopify Partner
2405 223 535

Hello @sdveta,

I am Gina from flareAI app, and I am here to support you.

There could be several reasons why your new products are not syncing to Google Merchant Center:

1. Check if the products are published
Make sure that the new products you added are published and visible on your Shopify store.

2. Check if the products are available to Google
Go to the "Products" section of your Shopify store, select the new products you added, and make sure that the "Available on Google" checkbox is selected.

3. Check if the products are included in the feed
If you have set up a scheduled feed for Google Merchant Center, make sure that the new products are included in the feed. You can check this by going to your Google Merchant Center account, selecting the "Products" tab, and then clicking on the "Feeds" sub-tab. Check the status of your feed and ensure that it has been processed without any errors.

4. Check if there are any errors in the feed
If there are any errors in the feed, Google Merchant Center may not be able to process the new products. You can check for errors in the "Diagnostics" tab of your Google Merchant Center account. Fix any errors and resubmit the feed.

5. Check if there is a delay in syncing
Sometimes, there may be a delay in syncing new products to Google Merchant Center. Wait for a few hours and check if the new products appear in your account.

If none of the above solutions work, you can try disconnecting and reconnecting your Shopify account with Google Merchant Center. This should refresh the connection and allow new products to sync.

Hope this helps


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Shopify Partner
296 10 35

Hi @sdveta 


Here the issue is the method you use to upload your product feed. The new products you added to Shopify must be updated in the merchant center because you have to manually update them. 


If you want to avoid updating the feed manually every time you make any change to your Shopify store, you can use Content API to push your product feed or any app that will push and update your feed to the merchant center.


Hope this helps.

Sampy Mishra | Customer Success Manager @ AdNabu

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