Your store design is nice, branding looks good, looks like good products, Ashwaganda is great!
I've owned a few Shopify stores and worked on hundreds of others. For new stores, I generally go for the strategy of building up an organic traffic plan while sending paid traffic to get traction, and finding ways to maximize the value on that traffic (referrals, email collection, cross selling, conversion rate optimization).
Google Ads typically perform better than social media ads, I would start with setting up Google Shopping and running some ads. If you want help setting that up, I recommend FeedArmy.
Then set up an affiliate program (I like Refersion and Referral Candy). You'll be able to do things like:
- Automatically include referral incentives to customers after they purchase (share with a friend for a future discount)
- Invite content creators to your program, getting people to write blog posts or include you in recommendations in their content
- Develop partnerships. I like to send a free product to influencers in my target niche. All you need is 1 sale to break even if your margin is 50% (for other margins just do the math but it's usually worth it if the account that is promoting you is legit).
Collect emails, that will usually be your highest converting channel long term. Some ways to collect emails:
- Offer a 10% discount on first order for new visitors to your site
- A good email software app will help you collect emails, plus will save data points and help set up automated remarketing flows. I like Klaviyo.
Optimizing SEO is great but that's long term. If you want to get started on that, you can combine with paid traffic. For example, write some blog posts that show how to solve the problem your audience is facing, and include your products as the solution. Then run some ads directly to that blog post. You get the immediate benefit of traffic to post, and the long term benefit of building up content, traffic, engagement, resources, that will help your SEO long term.
I would promote more that your supplements are made in America and USDA organic, put that big front and center, and include in your marketing.
I would put Our Mission at the start of the About page, it's more powerful than the text blocks. Get that connection first with the strong point, then people will be more apt to read through the text.
Good luck
Your products are a great candidate for cross selling / bundling. There's a beta feature with Product Automator, an app I helped create that can help you to add certain products easily when on another page, show a discount bundle, etc. PM me if you want more info. I used to run a store for 7 years and now build automation apps based on things I wish existed.
Here are some more tips I gathered: 7 Shopify Automation Tips to Level Up Your Store.
Good luck with your new store.
