No global identifier provided (e.g. gtin, brand) - Google search console error

[Salty100]

Hi Everyone, my store sells fashion accessories for women and we don't have global identifiers, so how can I solve this problem? 

https://salty.co.in/

I know these errors are are optional, but I really want to solve then for product snippets and rich results

Can someone please help me with this?

It says that if you don't have GTIN, then you can out brand, but I am still facing the issue (screenshot attached). Would really appreciate the help

[sampymishra]

Hi @Salty100 

It is totally fine not to have a GTIN; you must tell google that your products do not have a GTIN. While submitting your products to Google, you have to mark your products ad custom products. This will tell Google that you do not have a GTIN, and the field will be marked as false.YOu will not see the error.

You can also use our app to submit your products to the merchant center. The Easy Google Shopping Feed app by AdNAbu, also if you plan for Google shopping, you can try using the app.

You can also get in touch with our experts and request a demo. 

Hope this helps.

[EmmanuelFlossie · Accepted solution]

If you don't have any product identifiers, such as barcode, then you can not resolve these issues. Make sure not to add incorrect data, just for the sake of removing optional warnings. Only submit accurate data.

It is safe to ignore the gtin attribute, if you have no barcodes.

It is also safe to ignore aggregateRating, if you have no reviews.

However, some of the issues you can resolve by updating the structured data, which I have a guide on here: https://feedarmy.com/kb/shopify-microdata-for-google-shopping/