No sales, what did I do wrong with my site?

[Emma_Watson]

I'm running facebook ads targeting relevant interests and demographics related to my niche. While there are some engagements on facebook, 5% of them clicked through to my site, no sales. Is there any obvious problem on my site? http://www.vogueye.com

[Car_Care_Produc]

Do you have proper knowledge regarding Advertising Objectives?

I checked your site, there are many issues, like multiple H1 tags, meta keywords missing, images without title and ALT tags. 

Desktop optimization score is very low. 47/100. you can check on page speed insights or open the Attached image.

I suggest you take advice from anyone who has good knowledge of SEO.

[Monica_F_]

Hi Emma, 

Love your site! I think you need better quality traffic. We do so-so on Facebook, but had way more success using Cranberri (https://cranberri.io). Tell them the ladies from Dojo sent you! If you'd like to talk shop and need some tips or motivational encouragement, feel free to email me at monicafeldman1212@gmail.com. 

[Rock_Paper_Copy]

Hi, Emma! Maggie, a Shopify Partner here 🙂

Sorry to hear about your low sales, we’ll try to help. My first impression, as I clicked on your website, is that you are stating ‘fashion’ in your title, but on a homepage I can see oil paintings. It is sending mixed signals and can confuse your visitors. I understand you used to sell fashion products and later changed niche? It’s fine, but make sure to keep all elements consistent in order to build your brand. Your business name also indicates a fashion boutique [Vogue Eye], and not a place to buy paintings. Make sure to work on that, to attract the right audience - and convert the traffic into sales as a result.

Moving forward, your website template is user-friendly and well optimized, perfect. The images in the sliding banner are good quality and are engaging [so a potential is there]. You include a short tagline, CTA and link each image to a relevant location, perfect.

The featured collections and featured products on your homepage look very well put together and are inviting. I absolutely love your Instagram feed as well.

Make sure to keep an eye on the detail. In the footer you have few misspellings, for example, the header should say ‘Shop’ instead of ‘Shops’ and ‘New Arrivals’ instead of ‘New Arrival’ - that’s more standard way of saying these terms. But, overall, your footer navigation is well optimized.

Shipping Info - consider adding more content to this page, and display your delivery rates table, and inform people more about the shipping process. What couriers do you use? Can they track the parcel? Can you ship to alternative address [like work]? The more info you add and more questions you answer, the more people will trust your store. Trust will then translate into sales = people shop from the websites they trust.

About Us - consider adding this page. The more content you have, the quicker you’ll start ranking in Google. Make sure to tell more about your brand, your story, what inspired you to start this business, and also add a photo of your team and your warehouse / retail premises if you have one. Add internal links, H tags and bolded key phrases to target your specific keywords. Learn more: How to completely SEO your Shopify pages.

Returns policy - make sure to have a custom, unique policy in place. You still display Shopify standard policy, which lists some of the products you are not selling. Custom refund policy will make shoppers trust you more and it will also help you avoid duplicate content issues from Google.

All your products seem to be on sale - make sure to make your sales genuine, otherwise people will disregard them, or worse, will lose trust [which might affect your sales].

Product page - as I clicked on your product I realized you are not selling paintings, you are selling kits for people to paint their own pictures. It’s an original concept but make sure to explain it well on a homepage.

It doesn’t show exactly what you are offering, which might hugely affect your sales. Consider adding a clear info telling people about your offer and the fact they can buy the DIY kit from you and make their own paintings. This will attract a completely different group of customers, which at the moment might be misled by the mixed signals.

Your homepage looks like you are selling ready-made paintings, so if someone was looking for such item, they won’t buy from you, when they find out it’s a DIY project. On the other hand, people looking to paint their own canvas will have an impression you are selling ready-made paintings, so they will click away. This might be the main reason you are not converting. Make sure to clarify your offer already on the homepage and be consistent with your branding messages.

If you liked this website review and would like to receive feedback on your website, please order your Full website critique today:

http://www.rockpapercopy.com/critiques.html

Maggie Tuczapska

Ecommerce Expert at Rock Paper Copy

http://www.rockpapercopy.com

maggie@rockpapercopy.com

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