Ah, I see what you're saying — the impressions just... stopped? Around December? Hmm. That is strange. You've done your part — updated content, avoided keyword stuffing, stayed on the good side of SEO best practices. So naturally, you’d expect a little more love from Google in return, right?
Let me just say — sometimes, even when you do all the right things, the algorithm changes the locks and forgets to tell you.
Now, let’s think out loud here together:
- Core Updates: Google’s had a few big algorithm updates in the last year, especially one in late 2023 and a series rolling into early 2024. Some sites — particularly blogs — saw major dips in impressions without clear penalties. Not a punishment, just… realignment. Happens to the best of us.
- Indexing Glitches: Just between us, Google’s indexing lately hasn’t exactly been what you’d call reliable. Sometimes blogs just vanish from results like someone hit the lights. You might want to plug your URLs into Google Search Console’s URL Inspection Tool and see if they're still indexed. No harm in asking.
- Competing Content or Cannibalization: Could be you’ve written so well that some of your blogs are overlapping each other, or Google is picking one and ignoring the rest. You might want to take a fresh look at internal linking, page purpose, and your sitemap to see if anything’s confusing the bots.
-Page Experience or Speed: Not to sound like your uncle who keeps asking if you’ve tried turning it off and on again, but have you run your blog pages through PageSpeed Insights lately? Google’s paying more attention to those metrics — sometimes unfairly so.
Now I’m not saying Klaviyo will fix your impressions — that would be something — but it might be worth looking at a tool like Ahrefs, or even a re-crawl request through Search Console, just to get Google to give your content a fresh look.
And hey — let them (Google, that is) reshuffle all they want. You’re doing the right things. Sometimes it’s just a matter of holding steady and nudging the right levers at the right time.
If you'd like, I can take a deeper look at specific URLs or structure if you drop one here.
