I wonder if anyone can help. I want to be able to resend a marketing email to those that didn't open it but I can't see a feature to do this. Is it possible to get access to the tracking data to do this?
I obviously don't want to pester people that have opened the original email marketing.
Any help you can offer would be appreciated.
Hi. I contacted Support on this because of the same issue. Unfortunately, their marketing tool leaves lot to be desired for adequate or efficient email marketing and retargeting. Here's what the support agent said: "I hear you, and after looking into this, it's not an available feature at this time. While I can see this is a limitation to the current setup, I'd be glad to submit feedback to our internal development team on this. There would be no way to directly followup with you on this request, but the more an absent feature is requested, the more likely our team is to consider it." - In essence... yeah, it's convenient and cheap, but to truly conduct email marketing campaigns, they will only tell you the % of opens, but no other information. Too bad.
Shopify recently updated the "Customers" section with much more powerful filters. For instance, you can now exclude customers with specific tags (impossible previously). Shopify Email leverages those filters to send to a segment of customers. I'm hopeful they will add the ability to filter based on marketing interactions (ie has not clicked the last 3 emails).
That being said, the Marketing app REALLY needs a simple checkbox for "resend to non-openers after X days".
Same, I switched from Omnisend to save $ but realizing how slow shopify sends emails and missing important features like this is a bummer. PLEASE FIX SHOPIFY!
I figured out a workaround!
When you look at your email open rate hit VIEW SEGMENT at the top right, then it takes you to a new page showing the formula for that segment. change true to FALSE and it will show you who didn't open, save that as a new segment ie -"didnt open email 4.1.23" - copy your initial email - Change anything like subject etc. and resend to only the segment you created.
This is annoying we have to do it this way shopify, please make this an easy fix!Every marketing platform I have used has this option.
Greetings from R Smart Solutions!
1. From Admin Console, select "Customers" then select "Segments"
2. From upper right side, click "Create Segment"
3. Click from "New Segment (To create a segment)" screen, then follow the below steps.
3.1 find "Email clicked / shopify_email.clicked("
3.2 select "Activity name / activity id:"
3.3 from "Select activities" select your "Email Campaign"
3.4 click "Add criteria", then select "Email wasn't clicked" from Finish "filter"
3.5 last, select "Apply filter"
4. Save your "Segment" for future use.
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