Organic Rankings terrible since launching Shopify site - why?

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Organic Rankings terrible since launching Shopify site - why?

ArmyOfDaves
Tourist
19 0 0

Hi

 

Since February 22 when we launched our Shopify site our organic rankings have dropped off almost completely on our most vital key phrases. This has been a huge and scary time for us, and nothing I can do has made any difference at all. This has left me wondering if Shopify is the reason. Is it too slow? Is the navigation and tagging a block to search bots? Is it the Theme?
Our old clunky, badly structured website ranked pretty well for a variety of important phrases. Shopify in SEO terms has been a boarderline disaster.
I'm lost, and really struggling to understand just what can change our fortunes. To be clear...
I have 0 budget, so anything I do is on me and my abilities.

I have good collections.

My nav is clear and concise.
I have accurate and clean titles and descriptions on all my vital pages.
I have lots in internal linkage, and have some useful blog content tailored specifically to our niche.
I simply do not have the time or expertise for outreach and external link building.

I know there are hundreds of ranking factors, but surely there's something wrong for an immediate drop off to become a permanent one, especially when I'm only doing all the same things I previously had success with!

Please if you have any advice on what I'm doing wrong, or what I really should be doing, I would be very grateful.

https://abbeydaledirect.co.uk

Dave

Accepted Solution (1)
p1Commerce
Shopify Partner
125 17 66

This is an accepted solution.

Your site can be seen on the Way Back machine.

https://web.archive.org/web/20210923143802/https://www.abbeydaledirect.co.uk/

 

Looking at your old site you had Animal Health as a category accessible from the menu with the url page title "Animal Health" and the URL https://web.archive.org/web/20211016120850/https://www.abbeydaledirect.co.uk/farming-products/animal...

 

When accessing https://www.abbeydaledirect.co.uk/farming-products/animal-health/ now it goes to a 404 page, so all that previous ranking would have been lost.


On your new site your titles differ (and strange that your page 5 is showing up before your page 1):

p1Commerce_0-1661449207808.png

 

 

 

 

Appreciate the assistance? Please hit the Like and Accepted Solution buttons.
--
An Exceptionally Technical eCommerce Firm
Entirely Focused on Search Position - p1commerce.com

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Replies 8 (8)

p1Commerce
Shopify Partner
125 17 66

I've migrated somewhere in the range of 500 stores and nearly every time experienced a 30% drop in traffic for 3 months before things returned to normal and then improved.  Since your traffic drop is more than that, there is likely other things at play.

 

Any time a site is migrated, I suggest keeping as much of everything as possible (especially urls, page titles/meta descriptions and page content) and not making any additional changes so you can redirect 1-to-1 and let things settle before making more changes.

I see there are some 301 redirects in place, so good on that, however Titles/Metas look like they may not have been migrated. 

 

If I look at your Hoofcare page on your old site:

TITLE: Hoofcare, Farming - Abbeydale Direct
META: Hoofcare and animal health products, from professional standard to budget options. We have the lot ready to deliver.

 

If I look at your Hoofcare page on your new site:

 

TITLE: Hoofcare
META: Hoofcare tools and supplies to help your herd stay healthy and mobile.

There also seem to be a lot more categories and pages. Did you make structural changes and add a lot of categories (collections) through the migration? I also see categories that no longer exist and go to 404 error pages: https://www.abbeydaledirect.co.uk/farming-products/poultry/

 

If you can provide your top terms that you've noticed a ranking drop on, I'd be happy to look specifically at those and see if I can provide more insight.

Appreciate the assistance? Please hit the Like and Accepted Solution buttons.
--
An Exceptionally Technical eCommerce Firm
Entirely Focused on Search Position - p1commerce.com
p1Commerce
Shopify Partner
125 17 66

The 301 redirects don't all look to be the correct locations unfortunately.  

https://www.abbeydaledirect.co.uk/brands/dunlop/ for example redirects to https://abbeydaledirect.co.uk/products/dunlop-pricemastor-welly-green instead of https://abbeydaledirect.co.uk/collections/dunlop-wellies 

https://www.abbeydaledirect.co.uk/outdoor-living-and-leisure/bbq-accessories/ redirects to https://abbeydaledirect.co.uk/collections/clothing-and-footwear


There's also quite a lot of 404's on old urls.

This means a lot of the drop could be that Google transferred page rank for things that ranked well to a page they deem not relevant, and thus dropped the index position. I could tell more by looking at the vital terms you've lost rank on.

Appreciate the assistance? Please hit the Like and Accepted Solution buttons.
--
An Exceptionally Technical eCommerce Firm
Entirely Focused on Search Position - p1commerce.com
ArmyOfDaves
Tourist
19 0 0

Hi

Thanks for the reply and your advice. I'll list some important keyphrases below.
How did you see our old site (it's page titles and descriptions etc), as a comparison?

A snippet of Keyphrases we're losing:
Wellies
Wellington Boots
Workwear

Farming
Farming Supplies
Dairy
Dairy Supplies
Livestock
Cattle Farming
Animal Health

Dave

ArmyOfDaves
Tourist
19 0 0

Hi

Thanks for the reply and your advice. I'll list some important keyphrases below.
How did you see our old site (it's page titles and descriptions etc), as a comparison?

Yes we added and realigned most of our categories, because they were cluttered and muddled in the previous version.

A snippet of Keyphrases we're losing:
Wellies
Wellington Boots
Workwear

Farming
Farming Supplies
Dairy
Dairy Supplies
Livestock
Cattle Farming
Animal Health

Dave

p1Commerce
Shopify Partner
125 17 66

This is an accepted solution.

Your site can be seen on the Way Back machine.

https://web.archive.org/web/20210923143802/https://www.abbeydaledirect.co.uk/

 

Looking at your old site you had Animal Health as a category accessible from the menu with the url page title "Animal Health" and the URL https://web.archive.org/web/20211016120850/https://www.abbeydaledirect.co.uk/farming-products/animal...

 

When accessing https://www.abbeydaledirect.co.uk/farming-products/animal-health/ now it goes to a 404 page, so all that previous ranking would have been lost.


On your new site your titles differ (and strange that your page 5 is showing up before your page 1):

p1Commerce_0-1661449207808.png

 

 

 

 

Appreciate the assistance? Please hit the Like and Accepted Solution buttons.
--
An Exceptionally Technical eCommerce Firm
Entirely Focused on Search Position - p1commerce.com
p1Commerce
Shopify Partner
125 17 66

Also, Google does not commonly rank transactional terms outside of Google Ads for broad terms such as Farming, Dairy, Livestock.

Typically running Google Ads increases organic GA by a lift of about 30%. If you were running Google Ads and then turned them off or scaled them back, you would likely see a drop in your GA.

Appreciate the assistance? Please hit the Like and Accepted Solution buttons.
--
An Exceptionally Technical eCommerce Firm
Entirely Focused on Search Position - p1commerce.com
ArmyOfDaves
Tourist
19 0 0

Hi

Thanks for your time on this. And for the great advice! I now at least have some direction and an action plan which I can track and monitor. I know nothing is guaranteed or quick in SEO, but this helps very much!

Cheers
Dave

QuickCEP
Shopify Partner
43 1 6

Hi😊,here are some views about how to optimize SEO for Shopify stores?

 

1. Keyword research

Keywords can be roughly divided into three categories: informational, transactional and navigational. For example, the search term "Dare Toy ideas" indicates that the user is looking for toy ideas. Search for "Best Toy for Children under 6" and there is a good chance that the user is already thinking of buying a toy suitable for children under 6. Obviously, we want as many of these keywords as possible.

 

Transaction keywords can also be further subdivided according to keyword length and competition size. Here's the same example: “best children toy and best toy for children under 6, "best toy for children under 6" seems more specific, but "best children toy" has more searches and competition.

The more specific the search term, the stronger the purchase intention, and the better your product page matches the search term, the higher the conversion rate. But such terms tend to have limited search volume. On the contrary, the search volume of transaction keywords, the competition is often greater, need to spend more time and money cost to obtain its higher traffic. Specific how to choose, or according to the individual energy situation, the suggestion or start from the small word.

 

Tips:
Here are some free keyword tools to recommend:
Google AdWords: Keyword Planner - The official Keyword Planner from Google
Ubersuggest - Neil Patel's keyword suggestion tool
WordStream Free Keyword Tool - established company WordStream produced Keyword Tool

 


2. Register the "Google Search Console" and" Bing Webmaster Tool"

 

Each site should submit these two webmaster tools, easy to understand the search performance, improve the site included.

 

You can also submit the site map through webmaster tools. Each Shopify store will automatically generate a sitemap. XML file, the file is in the root directory of the site, the access path: https://yourstore.com/sitemap.xml.

 

 

3. Shopify product page SEO optimization

 

Some of the things we can optimize on the product page in Shopify stores include:
• Meta title, description, and URL
• Product description
• Image optimization

 

a) Meta title, description, URL
Meta title and description are the content that users can see in search engines, which directly affects the click-through rate of users.
Meta titles, descriptions, and URL information can be modified at the bottom of the product edit page.
You can even add emoticons to titles to make them look good in search results.

 

b) Product description
Product description optimization is a lot of work. Our purpose is to obtain traffic through SEO, guide users to buy products, not simple information page. Product page description optimization can generally be carried out from the following points:
• What is the product
• Where is the unique value
• Why do you need to buy this product
• Product usage guide (required for complex products)
• Product composition/quality information
• User reviews/user success stories
• Relevant product information (internal links)
These can be interspersed with relevant keywords. Relevant keywords can be found through Google autoassociative words.

 

c) images
Image optimization is mainly image file name and Alt optimization.
Shopify's editing function allows you to modify Alt text directly.

 

 

4. Rich text summaries
Through the rich text summary, users can directly learn more information about the product page in the search results page, such as product prices, user reviews and so on.

QuickCEP - A versatile assistant that combines Chatbot and EDM to improve conversion rates.