I am currently working on the launch of a new product line for a client who is selling accessoires for smartphones. I do need your expert feedbacks guys.
👉Current Situation👈 - 2 lines made of 3 products ("STANDARD") and 5 products ("PRO") - The line to be launched (4 products) will be a new edit of the current "PRO", with higher pricing
👉Problems👈 - My client does not want to simply replace the "PRO" line because a large majority of his revenue is made on this one, and there's a high risk of loss- Though he is wondering about having too many refs on his website (risk of dilution on the % conversion)
👉Solution considered👈 - Keep all the refs but highlight the new products line while hiding the current one