pixel not tracking purchase from facebook ads

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My pixel on my facebook ads are not  telling me which ads my purchase are coming from, which means im not sure what ad to scale. If anyone could help would be a amazing 

Reply 1 (1)

Shopify Partner
2405 223 535

Hello @marlonwilson90,

I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. I am here to support you.

Here are a few steps you can take.

- Ensure that the integration of the Facebook pixel into your Shopify store is correct. You can verify this by accessing your store's backend and checking if the pixel code is properly installed.

- Verify that your conversion goal is enabled for the ad campaign you're running. Go to the Ad Sets tab in your Facebook Ads Manager account, click on the Settings tab, and make sure the checkbox next to your conversion goal is selected under Conversion.

- Confirm that the necessary pixel events, such as the "Purchase" event, are set up correctly. These events should be triggered on the confirmation or thank you page after a successful purchase.

- Test your pixel implementation to ensure it's functioning accurately. Use Facebook's Pixel Helper browser extension to check if the pixel is firing correctly on the relevant pages of your store.

- Make sure your ads are optimized to reach people who are likely to purchase. Set your Audience targeting settings to target Purchasers or People who have added items to their cart.

- Enable the "auto-advanced matching" feature in your Facebook Events Manager. This feature enhances conversion accuracy by matching additional customer data.

- Keep in mind that Facebook's reporting may experience some delays. Allow sufficient time for the pixel data to accumulate and for Facebook's algorithm to optimize your ad delivery.

- Consider utilizing UTM parameters in your ad URLs to track the ads that generate purchases. By adding specific UTM parameters to your ad links, you can analyze the performance of different ads using tools like Google Analytics.

If the problem persists after following these steps, it might be beneficial to seek assistance from Shopify support or consult with a Facebook Ads specialist for personalized help.

Let me know if you require any further guidance.


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