Our store has been live for one month now. We have sold some jewelry and we want to use the Google AdWords campaign. We don’t want to waste the money so we would really appreciate some input.
We sell handmade ethnic jewelry and our website is here: ethnasia.com
Harris and Fani
Why just setup a Google Shopping campaign and that should help you spend your money profitably.
You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Google Ads Conversion tag for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know