Hey folks! So I am fighting with this for over half a year now, and so far with not much success.
What's wrong:
I installed the Facebook sales channel and set everything up as it should be. Pixel is active, events are firing, match quality is good. I set up pixel tracking + server API tracking, the number of events inside Event Manager seems to be pretty accurate. However, purchase events do not show up in the Ad Manager (page views, ATCs and ICHs do show up, but in like 20% of cases).
I then set up UTM tracking via Google Analytics, and sales were actually taking place, only Facebook somehow did not want to show them inside Ad Manager.
What I have already tried to do:
- Create new ad account
- Create new pixel
- Change theme to a default one ("Debut")
- Reinstall pixel/reinstall sales channel
None of this helped. I then added some script I found on this forum into Additional Scripts on the checkout page (script attached down below), and Purchase events started showing up in my Ads Manager, which is great, but I feel the data it shows is not accurate. E.g. I have made two sales through one of the ads (the product is 24.99 EUR, and typically people buy 1-2 units, never more than 2), while spending 25 EUR, and Facebook shows ROAS of 95.45. I mean that would be great to have such ROAS, but I guess it either tracks all the sales from my store it just shows some random info.
Script I added:
<script type="text/javascript" >
//start base code
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
//initialize the pixel code
fbq('init', 'Pixel ID of My Website');
//end base code
//purchase pixel code
fbq('track', 'Purchase', {currency: "EUR", value: {{ total_price | money_without_currency | remove:',' }} });
</script>
P. S. Somehow I had the same issue with TikTok Sales Channel, it was perfectly tracking ATC and checkouts, but not tracking sales. I have then added a different script into Additional Scripts and TikTok is now working fine. So perhaps the real problem is somewhere deeper.
P. P. S. I also have problems with ATC and checkout tracking inside Shopify dashboard. ATC are not tracked at all, checkouts are tracked in 60-70% of cases. Already contacted support, they said it is some technical issue and they work hard on solving it (already for several months). Don't know whether this is somehow linked to the overall issue.
