Product description tags and SEO

[brightlife]

Hello, I am wondering about the tag feature in the product description editor.  Do the tags that I use get picked up in any way by Google (etc) or are they just there to help me organize my products?  I have recently taken an interest in this because I am trying to use Google Shopping Ads and am attempting to do all I can to have Google figure out what keywords best fit my products.  I have been adding a lot of tags to each product (10-15!) that I would not have otherwise added (because I usually only need 1-2 tags per product for my own and do not need all these extra tags to organize my products for my store) and am wondering if I am just wasting my time adding all these products, or do they somehow get passed on to Google? 

Thank you in advance for any help you can offer!

[Smeelah]

I have the same issue with google ads and seo and wanting to add keywords without having to create long descriptions but from what I understand and what I have read here, the tags do not help seo;(

[stevelamar · Accepted solution]

Hi Smeelah-

Tags will do nothing for SEO. Tags are used to organize products and help with internal search, but they are not going to help with SEO. SEO is super complex, but product page titles, meta descriptions and product descriptions are important to use help Google understand what the pages are about and properly index them and hopefully rank them. 

I would start focusing on your page titles of your products. For example, here are a few of your page titles for your products which are too generic. For instance, the "Penguin Necklaces - LeilaCools" could be adjusted to "Handmade Penguin Glass Pendant Necklace | LeilaCools"  - the meta description looks good. Page titles should be around 60 characters and meta descriptions around 140 characters. Product descriptions are also very important so take time to provide details - don't worry so much about Google - write for your customers first and foremost. 

SEO is super complex and there are many, many different techniques to ranking well. But, I would start with the basics and get your page titles and meta descriptions optimized. Also use Google Search Console to see if you are driving any organic traffic and from what keywords and pages. This will also give you a place to monitor any keywords your site may be ranking for currently or as you make optimizations to your site. 

Finally I would recommend reading Moz's beginners guide to SEO. It will help you understand the fundamentals and what it takes to drive traffic organically. 

Please give me a like if this was helpful so I know if I helped.

Steve

[Smeelah]

Yes, that's very helpful - as usual!

Thank you.

I just happen to be doing some late night product description writing at the moment. Not the funnest!

For the Penguins Necklace listing, 'Handmade Penguins Necklace' is the most important phrase for that listing so instead of putting 'Glass Pendant' within the phrase, I wrote 'Handmade Penguin Necklace, Art Glass Pendant | LeilaCools'. Does that make sense, seo-wise?

[stevelamar]

Glad that helped - and yes, that page title looks great!

[brightlife]

Thank you for that excellent answer!

[fp-cmorales]

I believe that Title and Description would be more helpful in SEO. Tags are just used within the inside of your Shopify store.

[rozariofrancis]

Product Description helps to boost the sales by conveying the right messages to the audience.

 These are Following Steps to be used for Product Description Tags for SEO

• Avoid Writing Same Description from Distributors/Suppliers.
• Insert Product name into first two lines of description.
• Add details for product or market related keyword .
• Avoid incorrect spelling.
• Include product reviews and quality image/videos.

[flareAI]

Hello,

Adding @stevelamar's excellent comments, I have below suggestions.

Avoid using duplicate words in product title and URL, Avoid using words such as  "and ", "or".

I recommend using SEO App such as flare to verifiably submit your store content to major search engines.

Hope this was helpful

Asha

[Answerbase]

I agree with @stevelamar when he says "write for your customers first and foremost.".  You need to determine what your customers are searching for about the product...and that should be your focus with SEO efforts.   There is a process you can put in place to create original content that customers are actually interested in seeing...and it involves product Q&A.  I'm sure you've seen this on Amazon's product pages where you can ask a question about the product...you need this on your store.  Here's why:

Customers Ask Questions Other Customers Ask

All you're doing here is providing information that your potential customers are looking for, and they either cant find it easily on your current description.  The great thing about this, is that other customers are also asking these questions.....not only on your product page but also Google.   So, what this will do is add the most popular Q&A threads about your specific product to your product page...and Google reads that and recognizes it as keyterms and phrases for your page as well....which leads to more impressions of that page.   Google is great at reading what content renders on a page, even if its rendered through a JavaScript app that you install....so just having that content supplementing your product page and information will be helpful.

Customers Ask Those Questions on Google

As mentioned above, customers ask similar product questions on Google....so your product page can rank for those questions/phrases.    If you add a product question and answer app that spawns new landing pages for Q&A threads, then you'll even see those drawing their own traffic and featured in Google results like this:

That's a great way to attract more organic search traffic and relevant visitors to your store.

Use That Engagement to Revise Product Descriptions

Finally, through the engagement on your product Q&A content....both on the product page and through organic results....that gives you insight into what your customers are actually searching for online and then you can work that into your product description.   This is a consistent process that you can have in place which just gives you consistent growth in relevant content that can sell more product, and also enabling you to optimize your product descriptions in an informed way.