SEO, AdWords, affiliates, advertising, and promotions
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Hello Sonniec1990,
The customer experience should be among your top priorities if you want to make more sales on Shopify. You already have a great product that will attract customers if you focus on traffic-driving initiatives, such as Google Ads and social media promotion.
Once these customers have arrived at your store, you need to encourage them to make a purchase. There is no better way to do this than by displaying the expected delivery date (EDD) during checkout. Many customers consider this before making a buying decision.
With an app like ParcelPanel, you can customize the EDD information to align it with your fulfillment workflow. You can also specify rules, such as excluding non-business days, to set the right expectations and improve customer confidence when they make a buying decision.
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It's easy to do
Hello there @Sonniec1990 The most optimal way to go about this would be to explore the 3 main marketing avenues which are social media marketing, SEO marketing, and e-mail marketing.
However, you may be restricted from fully exploring all 3 options by factors such as resources and time.
In modern day e-commerce space and given the product in the picture you just shared, I’ll recommend you start with social media marketing, Instagram and Tik Tok ads to be specific. You should be able to gather sufficient traffic on your store through that.
Hi @Sonniec1990
To get more sales and have better conversion rate, you need to pay more attention to the website itself mainly. Here I list some factors you can further check carefully and optimize them accordingly, so that it will gain more benefits for your further business.
1. Page Speed. A low page speed performance page will let your visitors leave your website more quickly. You can test the page speed every week and get an average result, then find out the cause code and optimize them properly.
2. Meta title and Meta description optimization. The suggested length for meta title and meta description should be between 50-70 characters and 100-20 characters. Excessive length or no keyword included in the meta content will affect your store conversion and further performance very much in the search results.
3. Unique content or well-structured page details. If your store is lack of standard heading tags, alt text or unique contents with high quality, Google will not consider indexing your page and make your store rank higher by listing in the first page of search results. Regularly optimize the page contents and meet the demand of SEO, this will highly optimize your page data in some ways.
Meanwhile, you need to check store SEO performance under a steady frequency and with the help of checker, you can know more details of what you need to discover and fix, to get a better feedback in the future. A kind reminder here for your reference. Thank you!
can you share what types of products are you specifically selling? that way it will be easier to share which channels may benefit you the most.
but in any case:
1. SEO is worth trying. you can conduct keyword research around your product(s), create blog posts (gain topical authority), optimize all website pages, and drive traffic to your store.
2. apart from that, social media marketing is also something you should try. nowadays, store owners engage in content creation on platforms like Instagram, TikTok, etc., and build their online presence to market their products.
3. email marketing can also help. you can collect emails through pop-ups or offers and send newsletters, product updates, and promotions to bring visitors back.
4. lastly, if you have the budget, then running ads on google or meta (two of the most prominent platforms) can also be a great idea.
Promoting your Shopify store and getting consistent sales starts with making sure your offer actually resonates with a real audience. A lot of people launch before truly understanding their customer or testing their product demand. Focus on creating a clean, trustworthy store, and start putting content out on platforms like TikTok or Instagram where your audience hangs out. Paid ads can work too, but only if your foundation is solid. It’s really about showing up consistently, tracking what’s working, and improving bit by bit. If you want, I’m happy to take a quick look at your store and give feedback.