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Proper marketing for niche store in (home) workout and sports clothing

drazze
Tourist
7 0 2

Just created my niche store,

 

selling home workout equipment, weights, sports bags, sports clothing for men and women

 

Whats the best way to market it for free? It is focused on the USA although selling some products worldwide too

 

 

Replies 4 (4)
GeorgeMcGovern
Excursionist
37 1 2

Hello there, I can refer you to an amazing marketer to market your products for you at a very reasonable price. Send me a Direct message if interested

AliReviews
Shopify Partner
768 89 350

Hi @drazze , thank you for leaving the store URL so we can check it out and give out some suggestions. Below are some tactics you can consider using:
1. Try to list down some popular topics revolve around your products/ niches/ industries and write blog posts about them
In order to do this, you can start by browsing some popular communities or famous social accounts/ KOLs to see their most-read/ most-viewed topics (people also tend to ask and search for those topics on Google). Then categorize and pick some general keywords for those chosen topics. After you have all those keywords in one place, we suggest using keyword tools to re-check their search volumes, explore more potential keywords. The remained job that you need to do is to write, post on your website and keep optimizing them.


2. Be present on all social media sites, but stay focused on the most suitable and beneficial platforms
We can see that you're selling sports-related products and Instagram, Youtube (we all love watching daily vlog about home exercising!) might be the place you can start investing your resources in (within the beauty/ sporty niche). We suggest that you keep the Instagram account regularly updated with beneficial contents for customers, also stick to the healthy, young, dynamic brand image if possible. Then on the bio don't forget to link your website URL.

 

Hope this helps!

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drazze
Tourist
7 0 2

Thank you! What free tools can you recommend for writing a blog? For example find keywords and associated words without overdoing it, finding the right amount of words, etc.? What tools can you recommend to analyze a blog ?

AliReviews
Shopify Partner
768 89 350

Hi @drazze, regards the finding keywords, you can choose Google Adword keyword planner, it's easy to use and free but we think it might be a bit limited in some cases so other options might be SEMrush, Ahrefs. But before getting started with finding and trying those tools, we suggest that you take a look at this checklist so that your website will be well-prepared for the long-term SEO strategy. 

 

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- Ali Reviews - The must-have Shopify app that empowers you to effortlessly collect, display, and manage product reviews.
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