Purchases not registering in Google Analytics 4

4 0 2

Good day everyone!

I have set up Google Analytics 4 for my client's store through the new Google Channel app. I went through all of the described steps in https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup but it seems purchases are not registered in GA4.


All other e-commerce events seem to work fine. I see the following events pop up in GA4:


Unfortunately when a purchase is finalized the purchase event doesn't seem to pop up in GA4.
Has anyone else experienced this? Is it possible I might be missing something here?

Any help is appreciated!

Replies 6 (6)

3 0 4

Following! I have the exact same problem.

Shopify Partner
296 10 35

Hi @jimalbers 


I'm sorry you're experiencing issues with your Google Analytics 4 (GA4) purchase event tracking. There could be various reasons why the purchase event needs to appear in GA4. Let's explore some possible reasons and solutions:

  1. Implementation Errors: Double-check the implementation of your GA4 tracking code on the purchase confirmation page. Make sure the code is correctly placed and firing at the right time when a purchase is completed.

  2. Debugging: You can use the Google Analytics Debugger extension for Google Chrome or the GA Debugger for Firefox to check for any errors or warnings related to your GA4 implementation. This will help you identify any issues preventing the purchase event from being sent to GA4.

  3. Event Parameters: Ensure the purchase event is sent with the appropriate parameters, such as event name, currency, value, and other relevant details. GA4 requires specific parameters to be sent along with the event to record it correctly.

  4. Filters and Data Settings: Review your GA4 view settings, filters, and data stream configuration. The purchase event data may be excluded or filtered out inadvertently.

  5. Delay in Data Processing: Sometimes, there may be a delay in data processing in GA4. Events may take some time to appear in your reports, especially during periods of high traffic.

  6. Real-time Reports: Check the real-time reports in GA4 to see if the purchase event is being recorded when you make a test purchase. It might indicate a processing delay if it appears in real-time reports but not in regular reports.

  7. Data Import Issues: If importing data into GA4, ensure the import process works correctly and the data is appropriately mapped to the purchase event.

  8. Consent and Privacy Settings: If you have implemented consent or privacy settings on your website, they may affect the tracking of certain events.

  9. Changes in the GA4 Interface: Google Analytics continuously evolves, and the interface or settings might have changed since my last update. Ensure you are using the latest version of GA4 and familiarize yourself with any new changes or updates.

Suppose you've gone through these steps and cannot track the purchase event. In that case, seek help from the Google Analytics community forums or Google support, or consult a web analytics expert who can review your specific implementation and provide guidance.

Sampy Mishra | Customer Success Manager @ AdNabu

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Shopify Partner
6 0 0

Hello Jimalbers

I think you some mistake in google tag manager. If you can use right trigger and setup tag correctly then it's show up 100%. 

You can also check via google tag assistance...


Kind Regards

Toriqul (Web Analytics Expert: https://www.linkedin.com/in/digital-marketer-in-usa )


Shopify Partner
47 0 17

Google Sales Channel's GA4 integration records the purchases perfectly fine. It just missed a couple of important parameters such as coupon code, variant id, user ID, etc. 

If you are not seeing purchases on your end; you might be missing something with your integration. I would recommend you walking through my video and troubleshoot your Shopify GA4 Integration: 

You can let me know if you have any questions. 

Complete Tutorial: Setup GA4 on Shopify including E-comm Reports

Data Analytics & Marketing Focused Content Platform for Shopify Merchants: Analyzify Hub

Check out our free Shopify - Google Tag Manager Course on Youtube

1 0 0

I have the same problem. How did you solve this problem?

15 1 16

I'm having the same issue - could you shared if you managed to solve your problem?  The answers here are generic and not helpful, so I'm still looking for how someone actually solved it.  I assumed the default installation would track orders - they are listed as a conversion in the settings...
Thanks for any guidance.