Push Customer Segment to Facebook / Meta Ads

[addisonrogers]

Within Shopify Admin we are able to create Segments, under Customers, of valuable audience lists. Is it possible to sync those lists with Facebook / Meta ads? The only option that we have when clicking "Use segment" is for email at this time:

[BenoitDomingue · Accepted solution]

Yes, it’s a great idea to sync your valuable Shopify customer segments with Facebook/Meta ads. Unfortunately, Shopify’s native segmentation currently doesn't provide a direct integration to sync these lists with platforms like Facebook Ads, as you’ve noticed with the 'Use segment' option being limited to email campaigns.

However, an app like Kuma can solve this limitation. Kuma allows you to sync Shopify customer segments directly with Meta Ads, as well as other key platforms like Google Ads and TikTok. It also uses AI to create predictive audiences, boosting your ad performance and ROAS (Return on Ad Spend). You may want to explore using an app like this to bridge the gap while saving yourself time and effort.

[masoomi-saxena]

Hey, did you install the Facebook & Instagram sales channel app? If your customer segment is ready, do the following:

• Install the Facebook and Instagram sales channel app. Go to Settings > Apps and sales channels in your Shopify admin, and then set up Facebook through the Facebook and Instagram by Meta app.
  
  
• After the connection between Facebook and Shopify admin is done, sync your customer segments to your Facebook Ads account. This typically involves using the Facebook Ads Manager to create a custom audience based on your Shopify customer segment.
  
  
• Use the synced customer segment to create targeted ads in Facebook Ads Manager. You can create various types of ads, such as audience-building ads or dynamic retargeting ads, to reach your specific customer segment.
  

If you want to track these customers' events on your FB ads, you can also use AdNabu's FB Pixel app. It is free and accurately tracks a lot of customer events. Plus, you don't need any technical knowledge and don't have to mess up with Shopify admin's theme files. 

Hope this helps.