Hi, I created a google adword campaign. It is approved by google but not running. The status is Eligible Learning. I just launched my store a week ago and the google campaign today. Does anyone know how long before the campaign starts running or is there anything I need to do to get it going?
When you change your bid stretegy, Google ads goes into Eligible (Learning) mode. It simply means that your ads are eligible to run but Google is learning based on your past bids and performance. In your case its new website and new ads so it should start running the ads.
Make sure you have setup the required budget. It will be working fine and can take upto 2 weeks. If it still not working then you need to check the conversion settings as well.
In the beginning, I recommend you change to manual bidding so you can collect some data. Using automatic settings from the beginning may slow down or not have good effects on your advertising efforts.
Once you have collected sales you can convert to automatic bidding. The recommended minimum is 20 sales in the last 30 days. Anything less then this you should stick with manual bidding.
Hope this helps.
It's quite a complex mission to create good advertising campaigns on Google Ads, if you're not familiar enough with the options available or how to target the relevant audience to your store..
You might want to try AdScale to help you with your advertising campaigns. It's a Shopify app that automatically creates and manage advertising campaigns for your store, using advanced AI technology.
What's unique about this app is that it use insights from milions of active campaigns in order to create a very accurate audience targeting that is tailored to your store and products.
You can learn more about it in this link: ecom.adscale.com
Hope it helps!
You should look into running Google Shopping ads if you are not already and are only using search ads. It'll help you drive revenue faster and grow your business.