Regional Support: Marketing (India)

[Elle]

Learn more about marketing while running your Shopify store in India.

This thread is part of the Regional Support threads offered for merchants based in India. To see which other topics are available, you can visit the India hub here.

Marketing can be a daunting task; however, if you have a strategy in place and are consistent with your content you will see results. Marketing is all about delivering the right message, to the right audience, at the right time. Let’s explore some resources to help you get started!

• We have a great guide which will help you build your marketing strategy that you can read through here.
• We also have a comprehensive guide to help you make your first sale in 30 days. Check it out here.
• To level up your digital marketing skills, take free courses through Shopify Compass here.

Once you’ve read through the resources above, you should have a good sense of the different ways you can deliver your company's message. When marketing your business in India, it’s important to understand key elements of the market which will help you successfully market your product. Keep in mind the following:

• Your content should be primarily in English. None of the top ecommerce sites in India have a non-English option.
• Marketing should be mobile first. Optimize ads for mobile use as 87% of relevant internet access in India is mobile.
• Facebook is the top social media platform in India. Utilize this channel to connect with your target audience effectively.
• Google is the top search engine in India with a 96% market share. Utilize this platform to reach your audience both organically and through paid search.

To ensure you are delivering your message at the right time, utilize the following apps to stay connected to your customers:

• Shopify Email
• Whats App Chat + Abandoned Cart
• SMS Alerts for India

If you have any questions or comments about marketing your business in India or abroad, please let us know in the thread below.

[NishantMehta]

Hi,

Few queries on Marketing. 

1. Many times customers don't provide their e mail and provide there mobile number at abandon cart. So is there any automation that works like Shopify Email and send sms or Whatsapp messages to customers who don't provide email ?

2. Is there any way to show a pop up for some offer or other related products to customer after they have added products in their cart and before checkout ?

3. if i want to remind about promotional codes or any discount offers at cart page, how to do that ?

Your quick revert is highly appreciated.

Regards. 

Nishant.

[Elle]

Hi, @NishantMehta 

Happy to help! 

1. Many times customers don't provide their e mail and provide there mobile number at abandon cart. So is there any automation that works like Shopify Email and send sms or Whatsapp messages to customers who don't provide email ?

Currently, Shopify supports abandoned cart recovery via email. You can utilize an app such as this one here for SMS abandoned cart recovery! 

2. Is there any way to show a pop up for some offer or other related products to customer after they have added products in their cart and before checkout ?

Yes, there are many apps available for cross-selling and up-selling! You can browse the full collection of apps available here. 

3. if i want to remind about promotional codes or any discount offers at cart page, how to do that ?

You can add discount offers to your cart page a number of ways! For example: 

• You can modify the page's code. 
• You can add additional information to the text already present on the cart page through your theme's language editor. 
• You can add a promotional banner to the page. 

I hope this helps! 

[NishantMehta]

Hi Elle,

Thank you for guidance. 

Will try to update and revert you.

Regards.

Nishant.

[Elle]

Hi @NishantMehta 

You're very welcome!

Keep me updated on your progress if you'd like to! I'd love to hear about how these changes impact your conversion rates. 

All the best!