we have just started our shop at https://jay-yoga.cz. We also started advertising on Facebook Ads and Google Search, and we got our first orders. Yupee.
I would like to ask you for a help according SEO. How important is the name of the product and product URL for the SEO? We sell in the Czech Republic, but our products have English names and English URLs -> people usually do not search for these terms. Would it be much better to name the products in the local language (Czech), and change URL from english long-sleeve-tshirt to triko-s-dlouhym-rukavem?
Yes, product names and URLs are important for SEO and they will appear in the relevant search results. If you are selling products in English, yet want to attract visitors using Czech search terms, the best way forward is to have English product titles as displayed in your store, yet alternative meta titles and custom URLs [slugs] in Czech [for each product]. You can edit them separately within the Shopify admin. This way these products and URLs will have a much better chance to appear in the Czech search results, yet when people click the listing, they will see the titles and content in English on your website.