Retargeting Facebook ads for a specific product

Matt2023
Excursionist
21 0 7

How do I create a custom audience on Facebook ads to retarget people who added a specific product to cart? When I go to Create Audience it gives me the option to select people who added to cart but surely that could be any product on my site. How does it know that I want to retarget people who added a particular product to cart? Is it best to combine people who added to cart AND people who visited that particular product page? Or is there a simpler way to do it?

 

Thanks in advance. 

Replies 4 (4)
Matt2023
Excursionist
21 0 7

Thanks for your reply. I've now added a custom conversion but when I create a custom audience I don't see an option for "People who completed a custom conversion". Is this because this conversion doesn't have any data yet? Also, when I view the custom conversion that I created it says "inactive" and I can't see how to set it to active. Is this also because it hasn't got any data yet?

flareAI
Shopify Partner
2405 223 535

Hello @Matt2023,


Good day! Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.


To create a custom audience on Facebook ads to retarget people who added a specific Shopify product to cart, you can follow these steps.


1. Go to your Shopify dashboard and click on the "Products" tab.

2. Search for the product that you want to retarget people for and click on it.

3. Copy the URL of the product page from your browser's address bar.

4. Go to Facebook Ads Manager and click on the "Audiences" tab.

5. Click on "Create Audience" and select "Custom Audience."

6. Choose "Website Traffic" as the source for your custom audience.

7. In the "Create a Custom Audience" window, select "People who visited specific web pages."

8. Paste the URL of the product page that you copied earlier into the "URL Contains" field.

9. Set the "Include" parameter to "Add to Cart."

10. Name your custom audience and click "Create Audience."


This will create a custom audience of people who added the specific product to their cart. You can now create a retargeting campaign targeting this custom audience.


As for combining people who added to cart and people who visited the particular product page, it's up to your discretion. Combining these audiences may increase your reach, but it may also dilute your targeting. It's best to test both options to see what works best for your campaign.


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Fulfillman
Shopify Partner
358 90 99

To create a custom audience on Facebook ads to retarget people who added a specific product to cart, you can follow these steps:

  1. Go to your Facebook Ads Manager and click on the "Audiences" tab.

  2. Click on the "Create Audience" button and select "Custom Audience."

  3. Choose "Website Traffic" as your source of data.

  4. Select "People who visited specific web pages" as your website traffic source.

  5. Enter the URL of the product page where the product is added to the cart.

  6. Set the "Include" dropdown to "Anyone who visits the web page."

  7. Set the "Exclude" dropdown to "People who haven't visited in a certain amount of time" and choose a timeframe that makes sense for your business.

  8. Name your audience and click "Create Audience."

Once your custom audience is created, you can create a retargeting ad campaign targeting this audience. Your ad will then be shown to people who have visited the specific product page and added the product to their cart. This is an effective way to increase conversions and drive sales.

 

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sampymishra
Shopify Partner
296 10 35

Hi @Matt2023 

 

To create a custom audience on Facebook Ads to retarget people who added a specific product to a cart, you need to set up a custom conversion for that product. Here's how you can do it:

  1. Go to your Facebook Ads Manager and click the "Events Manager" tab.
  2. Click "Custom Conversions" and then the "Create Custom Conversion" button.
  3. Choose "Purchase" as the conversion event and select the "URL Contains" option.
  4. In the URL field, enter the unique product ID or SKU for the product you want to track. For example, if the URL for the product is "https://www.yourwebsite.com/products/product123", you would enter "product123" in the URL field.
  5. Click on "Create" to save the custom conversion.

Once you have set up the custom conversion, you can create a custom audience by following these steps:

  1. Go to your Facebook Ads Manager and click the "Audiences" tab.
  2. Click the "Create Audience" button and choose "Custom Audience" from the dropdown menu.
  3. Select "Website Traffic" as the source for your custom audience.
  4. In the "Include" section, select "People who visited specific web pages" and enter the product page URL you want to target.
  5. In the "Exclude" section, select "People who completed the purchase event" and choose the custom conversion you created for the product you want to target.
  6. Give your custom audience a name, and click "Create Audience" to save it.

By following these steps, you'll create a custom audience of people who visited the specific product page but still need to complete the purchase event. This will allow you to retarget them with ads specifically for that product.

If you have multiple products that you want to track, you can create multiple custom conversions and custom audiences for each product. You can also experiment with combinations of "Include" and "Exclude" rules to create more targeted custom audiences.

 

Hope this helps.

Sampy Mishra | Customer Success Manager @ AdNabu

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