Hi @ebluk, thanks for your question. Are all your ad campaigns running well? If you notice your campaigns have higher CPA/CPC, maybe they're not as effective as they used to be, you can start changing your ad creatives one by one to see if there are any differences. Since you have more reviews already, we think it'd be a great idea to use your customers' testimonials as ad material and run on platforms.
Hope this helps!
- Was my answer helpful? Please hit Like or Mark it as solution! - Ali Reviews - The must-have Shopify app that empowers you to effortlessly collect, display, and manage product reviews. - Start your FREE trial today!