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I recently moved from Privy to Klayvio for my email marketing.
On my Shopify analytics dashboard the amount of sales attributed to marketing does not match or even come close to aligning with my Klaviyo dashboard. A vendor set up my Shopify/Klayvio integration and I'm wondering if there's a setting or something that needs to help with the integration fo data between the two. Does anyone have ideas of where to look? Would it be in Shopify or Klayvio?
Thanks.
The analysis you see on Klaviyo is based on the sales made through your Klaviyo Flow and other plans done on Klaviyo... If Shopify analysis is different from your Klaviyo. It means you have some sales on your Shopify store which not through Klaviyo
In most situations, this happens when data isn't being shared. In this case, I believe I have a recommendation: In Klaviyo, confirm that your Shopify integration has a checkmark next to Sync Settings > To Shopify > Email received, opened, and clicked events.
Without this checked, events from Klaviyo won't be shared with Shopify.