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Hey everyone,
I've made a free tool to help subscription stores understand churn. The idea came from hearing a friend talk about how counterintuitive it can be. The tool shows the huge effect small changes in churn can have on revenue and growth.
https://churnkey.io/e-commerce-churn-calculator/
It's fun to play about with the numbers and see the effects small changes might have for your business.
It's bare bones right now but I'm hoping to add a few more features.
Any ideas or feedback are always welcome!
Cheers,
Laurie