I would like to ask if there is anyway to scale my store? Currently, for a new store, I think its doing just alright with around 4 sales per day on average. However, as the months go by, this might not be enough to cover my ads. Hence, I would like to know if there are anyways to scale higher and bring in more conversions and more traffics?
Scaling is compulsory to survive in Ecommerce Business and Continue to run the operations as Shopify Store owner the main Budget is getting into ads because it is the way from we get sales.
I recommend you to use winning social media marketing strategy to up sale you products if you can do that then strongly recommend you to hire digital marketing agency expert in ecommerce stores advertising
Plus improve your website in following
1.Website Design and Usability
2.Upsale add to cart
3.Do Email Marketing of the Existing sign up customers
Follow these steps to Scaling your store
Here's some pointers for your store to help with both traffic and conversions.
Resources for value prop design
For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."
Joanna Wiebe and Alaura Weaver share 11 storytelling elements:
A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.
Update the “About Us” page
Moz details Google SEO tips for 2021:
Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.
I think you are in for a challenging ride.
Despite all of Shopify's marketing, eCommerce is not a business unto itself - it's simply a channel for selling products. And unless you are selling unique products that are strongly differentiated, you are competing in a highly commoditized marketplace where thousands of options are just a click away.
Being a reseller or drop-shipper just doesn't cut it anymore. If you're going to invest all the time and effort it takes to launch a business, you've got to focus creating a brand around an original product idea. The product doesn't need to be revolutionary, but it has to solve a problem in a unique way or fill a gap in the market. That's how we did it with SoYoung, a lunch bag brand - and THAT wasn't easy either.
It could be beneficial to look into external marketplaces to help increase the exposure of your store. There are typically membership or partnership fees that come with it, but these marketplaces have the user base that will help increase your traffic and subsequently your conversions.
Another (cheaper) direction would be to improve your SEO practices with your website to improve its visibility with potential users. That comes with formatting a good title and landing page to engage more effectively with users.
If you have any questions, you can e-mail me at firstname.lastname@example.org
Lol asking the million dollar question. Generally it seems like most successful ecom stores strike success from 1 (maybe 2) primary channels like organic search, paid search, Facebook, Instagram, email, kickstarter, fb groups etc - before branching out.
What channels are you good at marketing on, where does your target market spend their time? Is your product likely to succeed, where are your customers etc?
Maybe you dont know, but that just means it's time to learn. Start reading blogs, watching YouTube tutorials, listening to podcasts, reading books. Figure out how to reverse-engineer other ecom business strategy and put it in context, does it fit your market, customers, product, pricepoint, branding?
No-one is going to be able to hand you the answers with zero context or time available to figure it out for you. You're going to figure a lot of this out for yourself.
Well I just took a glance at your store
The first thing I saw is there is no pop-up, email marketing is one of the very big factor when it comes to converting your clients...
Secondly, get someone to do your facebook ads for you, it is a really good investment as it will increase your sales like crazy
"Saving money on advertising is like saving time by turning of your clock"
I read that quote somewhere and it shook me.
And start using email marketing, it is one of the most underrated way of converting