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Search Engine results showing incorrect home page title

86 0 80

Hi All!

Does anyone know why my page title in search engine results is not the page title I have in my preferences?

If I inspect the code CTL + U on my homepage it shows the correct page title.. why is Google showing something different?


Replies 5 (5)
86 0 80

For anyone interested.. it turns out that google will sometimes change the SEO title of a page to reflect the search query.

My page shows different titles depending on how I search for it!

8 0 1

What serch term do you type in?  If it is your brand, it has a big chance shows the title you set. In the SERP (Search Engine Results Pages ), Google is getting better at understand what people are searching for and determining what content satisfies that search.  So google extract some proper contont from your homepage  that related to search term as the title showed in SERP. 

In general, if you search for diffenter words, and you see your home page appear in the SERP, probably you get different SERP title for different search term.

25 0 1


There could be few reasons why google can not fetch correct title like that
1-The source code for your site should contain exactly one title meta tag. If the tag is mission or more than one appears, you may not see the preferred title in search engines.
2-To see the title without search term manipulation, use the site: search operator followed immediately by the URL of your site. Here you can see what is google showing and then can change accordingly.
3-Search Engines Ignored Your Preferred Title



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86 0 80

Thanks 🙂 Like I said above... 
My page title occurs correctly in the html in the meta tag for 'title'
Sometimes google uses that tag and sometimes doesn't depending on what text the search term contains. 

If I use search terms that are in the title tag the title is returned exactly as it is.
If I use terms that aren't it sometimes replaces the title with something else.

It'a all good. Nothing to fix

Shopify Partner
5587 1260 1163

Hello @Feemish 
I would like to give you the recommendation to support you.


Since a couple of years Google changes titles when it is better for user (according to AI).

If Google (GG) have detected that a particular result has one of the above issues with its title, GG may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in GG's search results to better indicate their relevance to the query. There's a simple reason for this: the title tag as specified by a website owner is limited to being static, fixed regardless of the query.

When GG know the user's query, GG can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.

If you're seeing your pages appear in the search results with modified titles, check whether your titles have one of the problems described above. If not, consider whether the alternate title is a better fit for the query.

Please check Google Help to understand better the way how Google creates titles in SERPs.


I hope the above is useful to you.
Best regards,
GemPages Support Team

GemPages - Build any high-converting store pages for any business

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