Seeking Insights: Overcoming Challenges in E-commerce Video Content and Personalized Advertising

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Hi guys,

I'm a film director and editor specializing in fashion ads. I love what I do but I feel like I've hit a bit of a roadblock: the transition from creating visually appealing content to addressing the genuine needs of e-commerce businesses.

While I take pride in my ability to produce captivating videos, I've found it challenging to ensure that my work goes beyond aesthetics to solve real problems for my clients. I want to go beyond video production to just make 'cool videos' and actually deliver more value.

I would greatly appreciate your insights on the following:

  1. What are the primary challenges you encounter with video content or advertising in the e-commerce space?

  2. How do you believe professionals like myself can better tailor our services to meet your specific needs and objectives?

  3. In your experience, does personalized advertising play a significant role in these challenges? If so, what improvements would you like to see in this area?

Thanks a lot for the input guys 🙂 curious about your ideas!

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