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Send Review Mail to Non-Subscribers

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How do I send automatic E-mails to non-subscribers? I have recently switched to Shopify and it has been a good experience all around, though one thing is still an issue. I lack the ability to send marketing E-mails to non-subscribers.


Using Klaviyo, I used to have a flow, that send an E-mail to customers prompting them to give us a review no matter their subscription status. This was and IS legal, as the mail is only concerned with a review, and not sales. So please don't respond with anything related to the matter of this being "bad practice" or whatever - it's not.


Is it possible to do this - be it an app, coding etc.? Or is it really necessary to use and external service?

Replies 3 (3)
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Unfortunately, it is not possible to send automatic emails to non-subscribers on Shopify without using an external service. This is because Shopify does not have a built-in mechanism for sending emails to customers who have not subscribed to your store's email list.

There are a number of external services that you can use to send automatic emails to non-subscribers, including Klaviyo, Mailchimp, and SendGrid. These services typically work by importing your customer data from Shopify and then allowing you to create and send automated emails based on a variety of triggers, such as when a customer abandons their cart or when they make a purchase.

While it is possible to code your own solution for sending automatic emails to non-subscribers, this would be a complex and time-consuming task. It would also be difficult to maintain your own solution over time, as Shopify's API and email policies are constantly changing.

For these reasons, it is generally recommended that you use an external service to send automatic emails to non-subscribers. This will save you time and effort, and it will ensure that your emails are compliant with Shopify's policies.

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23 3 4

If you are looking for a simple and affordable way to send automatic emails to non-subscribers, then I recommend using Klaviyo. Klaviyo is a free service that allows you to send up to 500 emails per month. If you need to send more emails than that, then you can upgrade to a paid plan.


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Shopify Partner
158 4 22

We have an app that you could use to do this. This is an example automation template but we could modify this to your situation:

Kalen Jordan
Platform Advocate
MESA - Shopify Automation You've Love