SEO - descriptive URL slug - bulk edit

cozydeliver
Excursionist
25 2 6

Hi there, 

I'm trying to improve SEO for my shopify store. I'm wondering if re-working on URL for my product page will help improve SEO.

For example, this is one of my product URL: https://cozydeliver.com/collections/tanks/products/pride-sqaure-neck-tanktop?variant=40074768777378

For Gymshark, this is their product URL: https://www.gymshark.com/products/gymshark-jammer-swim-shorts-black 

Their product URL structure is www.gymshark.com/products/[brand]-[product_name]-[product_color]

Anyone knows if there is easy to way mass update all product URL to the above structure?

Comments and insights will be much appreciated. Thanks

Replies 2 (2)
puneet_unbundl
Shopify Partner
37 3 11

Hi,

This is Puneet from unbundl. 

 

One of the easiest way would be to create new links altogether:

  • Export product sheet
  • Create duplicate of sheet
  • Create new handles using concatenate and other rules
  • Upload the new sheet
  • upload old sheet and make them draft

 

Other method would be strategically use Bulk Editor. 

 

These might not be easy methods and would require little bit of work.

cozydeliver
Excursionist
25 2 6

@puneet_unbundl thanks for your reply.

That might seem work for historical URL link. However, for prospecting product URL, manually changing one-by-one is time consuming. Especially the color variant also needs to be in the end of URL.

I'm more looking for a rule or code that I can write once and can apply the rule to all product pages..