SEO - descriptive URL slug - bulk edit

[cozydeliver]

Hi there, 

I'm trying to improve SEO for my shopify store. I'm wondering if re-working on URL for my product page will help improve SEO.

For example, this is one of my product URL: https://cozydeliver.com/collections/tanks/products/pride-sqaure-neck-tanktop?variant=40074768777378

For Gymshark, this is their product URL: https://www.gymshark.com/products/gymshark-jammer-swim-shorts-black 

Their product URL structure is www.gymshark.com/products/[brand]-[product_name]-[product_color]

Anyone knows if there is easy to way mass update all product URL to the above structure?

Comments and insights will be much appreciated. Thanks

[puneet_unbundl]

Hi,

This is Puneet from unbundl. 

One of the easiest way would be to create new links altogether:

• Export product sheet
• Create duplicate of sheet
• Create new handles using concatenate and other rules
• Upload the new sheet
• upload old sheet and make them draft

Other method would be strategically use Bulk Editor. 

These might not be easy methods and would require little bit of work.

[cozydeliver]

@puneet_unbundl thanks for your reply.

That might seem work for historical URL link. However, for prospecting product URL, manually changing one-by-one is time consuming. Especially the color variant also needs to be in the end of URL.

I'm more looking for a rule or code that I can write once and can apply the rule to all product pages..