Yes it's going to be necessary to do SEO work to rank your products. You may be able to make some impressions further down Google pages with just on-page SEO but you're also going to need quality backlinks to rank on Google as well.
But yes you absolutely need to do SEO work if you hope to rank your products.
SEO is crucial because it makes your website more visible so that your website will get more traffic and more opportunities to convert prospects into customers. SEO is not a one-time thing. It's an ongoing process.
The below listed are the essentials which help your website to get easily and fastly found on Google.
1. Add more appropriate keywords related to the product or your store niche
It’s very important to make sure that you know how to use keywords in your content correctly so that your content has a better chance of being found, indexed, and ranked. Put your keywords in the page title, meta description, image description and alt tags, headers and titles, and product description.
2. Add internal links
Link to your product pages from the home page. Set up category links and links to products from your blog. The more connected your website, the more Google understands your store and its products.
3. Add backlinks
Backlinks are links on websites other than your own that go back to a page on your website. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. Offering to write guest posts for blogs in your niche will earn you a link too.
4. Redirect old discontinued product pages
If any links to discontinued items are on your website, it will increase your bounce rate. Instead of such links, you can set up redirects to new pages.
5. Make sure your pages are not blocked by robots.txt and noindex, nofollow tags
Make sure robots.txt is not blocking any pages from crawling. Also make sure your meta tags don't have Noindex, or Nofollow. Change any meta tags with the words noindex, nofollow on them so they read index, follow instead.
6. Make sure your site doesn't have any redirect loops
A redirect loop occurs when a URL is redirected to another URL, which in turn redirects back to the URL that was originally requested, leading to an infinite cycle of redirects. If you redirect from one page to another, the content on the original page will not get indexed. Only the target URL will be crawled and indexed by the search engine.
7. Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.
8. Add blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
9. Improve your website page loading speed
Slow-loading sites make Google less likely to want them featured in the top results of their index. Make sure your website loads within 3 seconds.
10. Add high-quality content
Make sure to include high-quality content on your website like in the product description. Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
11. Break up your content with Header Tags
Headings don’t just make the content on a webpage better organized and easier to read. H1 tags play an important role in SEO. On the page, H1’s are very noticeable due to their size and they tell people what they're going to see on the rest of the page. You can include <h1> tags for page titles and don't include more than 1 <h1> tag in a page.
12. Optimize page links
URLs provide information to search engines about the content of a page, its context, and its target. You can add target keywords in the page titles which will get a better ranking based on the searched keywords.
13. Make sure your store is mobile-friendly
Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly.
14. Well-written site content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues.
15. Make the site user-friendly
Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated. Google doesn't want the visitors on a page that loads forever or very confusing navigation or has too many distractions.
SEO only won't help your web pages rank better and higher in the search results. You have to keep sending regular store updates to search engines like Google. This will help to gain more visibility from your target audience, drive more traffic, and most importantly, increase conversions or sales. You will get fewer sales and traffic if your products are not found on Google. When your customers search for your product, your product can be found only if your page is indexed. flareAI will show which pages are found on Google, and which are not. flareAI works every day for you. Get sales from 20+ world's largest free sales channels, Single click start!
I hope this was helpful.
SEO is definitely important to drive traffic to your website! A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.
Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!
Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!
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