SEO: Separate Listings?

[hannahlou]

Hi! I’m a designer who sells SVG files for cutting machines. I sell each file in PNG format, too, so they can also be used for sublimation printing. Both formats are bundled together in the same listing.

At the moment, each of my product listings are optimised for SVG keywords, but I want to target people who are searching for PNG files, too. Should I add my target PNG keywords to the existing product listings, or should I duplicate each one and optimise it separately for PNG?

Thanks in advance!

[PaulNewton]

Hi @hannahlou 👋 Just do them together unless there's some industry reason PNG buyers never care about SVGs and thus would never search for SVG either etc.

check competitor sites, or customer feedback.

This is one of those things to probably slow test on a handful of specific products due to how long it can take for SEO data to make for clear results.

[hannahlou]

Thanks, Paul! Well, there is some overlap because a lot Cricut users like myself, for example, also own a sublimation printer, but at the same time, both formats stand on their own. Some people only have a sublimation printer, and vice versa.

So far, I've tried optimising the page for both but it does look slightly keyword stuffed in order to get both terms in the title, subtitle, body and meta title and description.