SEO strategy for existing .ca Shopify now wanting US-awesome-ranking on .com via Shopify Markets

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Hi all! My client has a nicely-ranking .ca website ( - originally, his Shopify store was just for Canadian customers. We just used Shopify Markets to point US shoppers to (it was made secondary domain in Shopify Markets). It's a new domain. I would love advice on best next steps to help this store ( rank as high as possible in US SERP - should we switch the primary/secondary? Or, patiently build links to the .com? Don't want to use the decent rankings we have. The client is happy that we have the two country-specific 'experiences' from one set of products/Shopify. Saved tons of time! Thanks for your advice! 

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