After taking a look at your website, it looks like you're already on the right path with your SEO and backlink revamp 👏 You could also start blog writing and study your GA. A few additional strategies could make a big difference in boosting your Google rankings and overall customer retention:
First is retargeting, since visitors might not always convert on their first visit, setting up retargeting ads on Google and social platforms like Facebook or Instagram can be a game-changer. This way, you can keep your brand in front of those who’ve already shown interest. Try segmenting your retargeting audiences based on their actions (like adding to cart vs. just browsing) and tailoring your ad creatives accordingly. This helps build brand recall and nudges customers back to complete their purchases. If you’re looking for an all-in-one solution, our app, Ako Retargeting, combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back.
Second is a Loyalty Program, implementing a loyalty program can create a more engaging shopping experience and encourage repeat purchases, which is great for SEO since it signals user engagement to Google. Offer points for actions beyond just purchases (like creating an account or following you on social media) and let customers redeem these points for discounts or exclusive items. This not only rewards loyal customers but also encourages them to interact more with your brand. Similiarly, our app, Ako Marketing can help you to increase conversion and boost your repeat purchases.
Lastly, you could also consider using User-Generated Content (UGC) to encourage customers to share their experiences on social media (maybe with a hashtag) and showcase this on your website. UGC builds trust, improves SEO by keeping content fresh, and serves as free advertising on social platforms. You could even offer loyalty points as a reward for UGC contributions!
These tactics can really help build a loyal customer base, keep your brand visible, and improve engagement, which all feed back into better SEO and rankings. Let us know in the comment if it helps, or if you have any questions. Best of luck with the revamp!
