Setting up a lead magnet automation within Shopify

FrankieP
Visitor
3 0 0

I am fairly new to Shopify, and am trying to figure out if I can set up a lead magnet automation using the native marketing tools. 

 

There doesn't seem to be much info on this out there, I found this discussion which looks helpful, but as it's a few years old I thought I would ask to see if there were updated options.

 

Any pointers on setting this up natively within Shopify welcome - here's what I'm trying to do:

 

  •  Offer something of value to user for joining email list (lead magnet)
  • Have a landing page for signup form
  • When someone signs up via that form, they are sent a specific email with details - or redirected to a specific page on site with details
  • Ideally subscriber is tagged to show they signed up via that lead magnet

Any info on which parts of this are completely impossible, and which parts might be do-able would be really appreciated.

I know I can go the route of Mailchimp / Mailerlite /ActiveCampaign / Klayvio but just trying to assess what the native tools are capable of...

 

Thanks!

 

 

Replies 6 (6)

Rgbrown
Tourist
5 0 3
  • Offer something of value to user for joining email list (lead magnet) - (add a product)
  • Have a landing page for signup form (the closest things are check out so they purchase fo $0 or contact form)
  • When someone signs up via that form, they are sent a specific email with details - or redirected to a specific page on site with details ( confirmation of product purchase - however it would have less friction and faster to set up with native tools Mailchimp active campaign etc.. )
  • Ideally subscriber is tagged to show they signed up via that lead magnet (custom scripts)
FrankieP
Visitor
3 0 0

Thanks for that. Sounds like best option is going to be to do this outside of Shopify alright.

jessica0318
Pathfinder
95 0 15

This problem sounds a bit difficult to solve, you can find a professional to help you solve this problem!

FrankieP
Visitor
3 0 0

Thanks Jessica. Are you saying you think this can be done within Shopify native tools with the aid of a Shopify developer? 

donzavala
Visitor
1 0 0

Any chance there's been any update on this for the native shopify email? 

 

Otherwise, I may have to go back to using a third party for email.

CatherineWb
Visitor
1 0 0

I’ve set up a lead magnet using the Powr form builder on Shopify. I found a great tutorial on YT by The Marketing Bully called How to create freebies which details how to set it all up. Very simple and easy to follow.