Settings of Notifications in Shopify admin profile

[AnnaV]

Hello! Please help me understand how to use notifications in admin. There is I can choose to send abandoned cart email, payment reminder and others but they don't send. Can I set up them for sending for my clients?

I also try to use Email Shopify app. Emails from this app were sent part of clients.

Please tell me for what Email Shopify app if we have standart shopify notifications? How these standart notifications work?

[DaisyVo]

Hi @AnnaV 

Shopify Admin Notifications:
Standard notifications like abandoned cart emails or payment reminders are set up in the Shopify admin under "Settings" > "Notifications." To ensure they send to customers, you must verify that they are enabled, and that the email settings are correct. Shopify's standard notifications work automatically based on certain triggers, such as when a customer abandons their cart or makes a purchase.

Email Shopify App:
The Shopify Email app is used for marketing purposes like promotional emails or newsletters to engage customers beyond transactional notifications. Unlike standard Shopify notifications, which are triggered by customer actions, the Shopify Email app allows you to manually create and send campaigns to specific groups of customers. It’s ideal for building ongoing relationships, whereas standard notifications are more transactional.

If you have other questions, please feel free to ask, and I will get back to you soon.

Best regards,
Daisy