Sharing Order Level Profit Data to Google Ads Conversions Tag?

Sharing Order Level Profit Data to Google Ads Conversions Tag?

jnellers1
Shopify Partner
6 0 2

Hi guys

 

I’m working with a client who has a Shopify basic store - I am running Google Ads for them.


We’re interested in exploring ways to share order level profit data with Google ads in order to track as a conversion (e.g. a duplicated "purchase" conversion that would have profit rather than revenue as the conversion value). 

 

I haven’t used Shopify much so am unsure what is possible, but I know we have order level COGS / profit info in the Shopify store. 

 

Does anyone have any tips / pointers on potential ways to implement sharing of order level profit data from Shopify to the Google ads account for conversions (e.g. via any apps, APIs, datalayer, server side tracking) etc? 

 

Thanks!

 

Replies 2 (2)

Adlogics
Shopify Partner
2 0 0

Hi Jnellers1,

 

Check this out: https://apps.shopify.com/pinpoint-2 - https://www.pinpointed.app/ 

 

We offer a way to connect your Shopify returns data with Google Ads. This restates/adjusted the conversion revenues to more accurately track your ROI and improves your Google Ads smart bidding.

 

Let me know if this looks like something that would work for what you are trying to achieve.

jnellers1
Shopify Partner
6 0 2

Hi there, we'd like to send profit data rather than just revenue data to Google, using Shopify COGS/ profit info and any additional variable cost calculations such as shipping.  (we can send this either in the tag or via server side tracking)