Shop Campaigns for Canada merchants glitch?

[Calabashboi]

Shop App advertising campaigns were recently opened to Canadian merchants but I feel there is a glitch because product impressions increased to 4,000 / day at launch but then immediately dropped to practically zero for the next several weeks. The campaigns were set to low ROAS and high customer acquisition cost, so in other words very attractive offers. If you're a merchant in Canada (or USA), are your Shop campaigns glitching like this?

Here is a screenshot of my impressions since launch.

[DaisyVo]

Hi @Calabashboi 

I understand you're experiencing a significant drop in product impressions on your Shop App advertising campaigns in Canada. Initially, you saw about 4,000 impressions daily, but then they plummeted to nearly zero, despite setting attractive campaign parameters like low ROAS and high customer acquisition costs. This situation is understandably frustrating.

Possible Causes and Solutions:

1. Platform Glitches or Updates: Sometimes, sudden drops in impressions can result from technical issues or updates within the platform. It's possible that recent changes have affected your campaign's visibility. I recommend reaching out to Shopify Support to inquire if there have been any known issues or updates that could have impacted your campaigns.
2. Increased Competition: With the recent availability of Shop App advertising to Canadian merchants, there might be a surge in competition. This increase can lead to higher bid requirements to maintain impression levels. Consider reviewing your bidding strategy and possibly adjusting your bids to stay competitive.
3. Ad Fatigue or Relevance: If your target audience has seen your ads multiple times, they might be experiencing ad fatigue, leading to decreased engagement. Refreshing your ad creatives or targeting a broader audience could help reinvigorate your campaign's performance.
4. Campaign Settings Review: Double-check your campaign settings to ensure there haven't been unintended changes. Sometimes, settings can reset or be altered, affecting your ad delivery.

Community Insights:

You're not alone in facing this issue. Other merchants have reported similar sudden drops in impressions without any changes to their store settings. For instance, one merchant shared that their impressions dropped by 90% within a few days, despite no alterations on their end.

Shopify Community

Next Steps:

• Contact Shopify Support: They can provide insights into any platform-related issues and offer personalized assistance.
• Engage with the Community: Participate in forums to see if other merchants have found solutions or are experiencing similar problems.
• Monitor and Adjust: Keep a close eye on your campaign metrics and be prepared to make iterative adjustments to optimize performance.

If you need any other assistance, feel free to reply, and I will try my best to help.

Best regards,

Daisy