Shopify and SEO

Clodbuster
Shopify Partner
61 0 7

This topic does not seem to be mentioned much yet it is critical.

Since moving to Shopify our organic ratings have taken a dive. I was on Magento and moved recently. For years we had sat between 3-5 on the first page. Within 3 weeks we have dropped off the first page and yesterday a customer said that he had to look for us for the first time ever. Our dayly visits have slid down over the month

So -

  1. Does Shopify pay attention to optimisation?
  2. Hosting in USA will affect UK positions - how can this be corrected? I trade only in Europe.
  3. Will my positions return?
  4. Is there a link to tell me how to get the best out of Shopify in SEO terms?
Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
Replies 20 (20)
Kudobuzz
Shopify Expert
10 0 1

Hi Paul, great questions. So a number of things can contribute to your fall in rankings.

1. Just a few days a go we know from the SEO world that Google has done some updates which will affect some websites. Here is a link to read more about it.

 Just like every new website once you set it up you need to do some basic on-page optimizations, this will get your website ready for indexing. You might not be a new website, but moving to a new platform with different url structure than your previous one makes it look like a new store. Have you already audit your website? Here is a quick guide to help you with that.

2. Hosting in US should not really impact your ranking that much, once you are properly optimized, have some solid backlinks and social signals coming from your UK content related websites, you should be good. Once your content, blog post and descriptions talks about UK/Europe you should be fine.

3. Did you properly redirect your previous ranking links to your new website, you need to do a 301 redirect for them to help pass the SEO juice along to the new one. Without doing this you will end up giving those juice.

4. Check out this pdf document I prepared to help Shopify merchants improve their SEO.

Clodbuster
Shopify Partner
61 0 7

Thanks for replying - I will read your pdf.

Reply;-

  1. We have had a presence since 2006. 
  2. Glad to hear that - I was concernmed.
  3. We have set up re-directs and will monitor crawl errors.
  4. Hopefully our postion will be restored in time.
Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
Kudobuzz
Shopify Expert
10 0 1

Excellent.

Clodbuster
Shopify Partner
61 0 7

 I've since been told I'm an idiot for moving away as Shopify is pants compared to Magento,

I copy one quote ".......you’ll struggle to find a Shopify site ranking nearly as well as Magento etc. The major brands that use it, such as Gym Shark dominate through social media etc."

Another person- "We have magento 1 and got sucked in to the ease of Shopify and was also told it works treats when it comes to SEO. I purchased a decent theme on shopify and had things live quite quickly - thankfully i also kept my magento store running (did not move it) - but started a new store on shopify."........."so in my experience - i couldn't get google to index my product pages via shopify which meant hardly any traffic coming through directly to the products. I pulled the plug on shopify. I don't think I would go back to it."

So - may I have some comments on whether Shopify is so terrible and will I recover? I have been trading online since 2006 and using M1 since 2012.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
SamB1
New Member
4 0 0

Its interesting that there is no reply to this. Is it because those comments where justified in that Magento just has better SEO?

sunprano
Tourist
9 0 2

Hi Paul, 

I think it is a good decision to shift to Shopify from Magento. In the long run you will have its benefits as shopify sure is a better platform to organize and optimise in  terms of SEO and general web development point of views. 

I am sure you will now find that the abcken of your website is a lot easier to handle now, always remeber that there is a reason that you changed to shopify from magento. 

The issues which you face now in terms of organictraffic must be duet to some problems that might have occured during the transition.  A detailed audit of your website might help to figure out the exact issue which is causing this. 

I am 100% sure its not about the shopify platform. I have worked with a lot of ecommerce websites and can tell you that shopify websites have its benefits interms of SEO. 

Shopify have a lot of Search Engine Optimization options, Shopify have built in SEO features to optimize your pages. Some SEO aspects are taken care of automatically: auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results, your website’s sitemap.xml and robots.txt files are automatically generated, and themes automatically generate title tags that include your store name. Also, themes are required to have social media linking and sharing options to make it easier for you to market your store.

Location of hosting IP is not the only parameter that determines your websites local rankings. It is not just the strongest of variables that determine local rankings. you can improve ranking in UK by getting good backlinks from UK based websites. There are many other factors that influence local SEO ranking. You can check various aspects of SEO for ecommerce websites here : https://www.globalmediainsight.com/seo-dubai

Your positions will return once you have figured and corrected the issue that caused this in the first place. Just share me your website address and I will do a quick SEO audit. The underlying issue might be technical, that have arised during the time of transition. 

Here is the official helps section to imporve SEO aspects of shopify stores.

https://help.shopify.com/manual/promoting-marketing/seo

You could learn how to use shopify features to add keywords, optimize your website structure, generate automatic xml stiemap, robots.txt and much more , form the above link

 

sunprano
Tourist
9 0 2

Hi Paul, 

I think it is a good decision to shift to Shopify from Magento. In the long run you will have its benefits as shopify sure is a better platform to organize and optimise in  terms of SEO and general web development point of views. 

I am sure you will now find that the abcken of your website is a lot easier to handle now, always remeber that there is a reason that you changed to shopify from magento. 

The issues which you face now in terms of organictraffic must be duet to some problems that might have occured during the transition.  A detailed audit of your website might help to figure out the exact issue which is causing this. 

I am 100% sure its not about the shopify platform. I have worked with a lot of ecommerce websites and can tell you that shopify websites have its benefits interms of SEO. 

Shopify have a lot of Search Engine Optimization options, Shopify have built in SEO features to optimize your pages. Some SEO aspects are taken care of automatically: auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results, your website’s sitemap.xml and robots.txt files are automatically generated, and themes automatically generate title tags that include your store name. Also, themes are required to have social media linking and sharing options to make it easier for you to market your store.

Location of hosting IP is not the only parameter that determines your websites local rankings. It is not just the strongest of variables that determine local rankings. you can improve ranking in UK by getting good backlinks from UK based websites. There are many other factors that influence local SEO ranking. See this page to find SEO activites that can improve rankings.

Your positions will return once you have figured and corrected the issue that caused this in the first place. Just share me your website address and I will do a quick SEO audit. The underlying issue might be technical, that have arised during the time of transition. 



Here is the official helps section to imporve SEO aspects of shopify stores.

https://help.shopify.com/manual/promoting-marketing/seo

You could learn how to use shopify features to add keywords, optimize your website structure, generate automatic xml stiemap, robots.txt and much more , form the above link

Pollen
Excursionist
73 0 8

Hi All,

There's no specific platform that has better SEO than another. SEO is all content that's relevant to users. If anything, SEO for Shopify stores is easier because you have the benefit of using the Shopify App Store. There are a lot of awesome SEO apps you can use that will help your site become search engine friendly.

We wrote a really detailed guide on how to improve SEO specifically for Shopify stores. You can read it here: http://gopollen.com/shopify-seo-improvement/

Put your Facebook Ads on Autopilot - http://gopollen.com
Alasdair_Walker
Shopify Partner
104 0 15

Shopify is ABSOLUTLEY perfect for SEO. 

You can control the 5 main areas you need to rank within Google, and that is all that really matters. 

I did this for client over a 6 month period, all organic, all Google, all Shopify. 

Have fun! 

Alasdair

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Clodbuster
Shopify Partner
61 0 7

I had been working with a guy on Magento but he has parted company as he does not use Shopify. Different platforms most certainly do differ in their ability to be SE receptive and it appears Shopify is not one of those. Why should we suddenly drop from 3-6 down to 17 for the same phrase. 6 weeks later there is no sign of recovery. Another long tail phrase where we filled the first three spots we are now 7. I do not have a lot of competitors as the market I'm in is a niche market. 

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
Josh_Uebergang
Shopify Expert
853 30 214

Anytime I hear someone blame Shopify for their drop in organic rankings, I know the migration was poorly handled. Having done many SEO migrations from Magento and other platforms to Shopify, I can tell you Shopify is not your problem. It is common to get a 10% organic traffic fluctuation in the first 2 weeks before restoration for any major design change (which happens from a platform migration.)

The primary reason I see organic drops when migrating is a poor mapping of old URLs to new URLs. Old URLs should be gathered with a full analytics export of pages viewed over a 90 day period, coupled with a Screaming Frog scan of the "old" platform to the new one. This has to be done BEFORE migrating. Another common reason is a poor transfer of content, which includes titles and meta descriptions.

Here's more Shopify SEO tips.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
Clodbuster
Shopify Partner
61 0 7

Thanks for your input, Why did Shopify not highlight the importance of doing this when I was in discussions with them? I did specifically ask about SEO of the platform. My developer has not mentioned it and he may have done it - I shall ask.

It is all very well saying it was not done correctly - how is this repaired? It has happened and if not corrected I'll be returning to Magento - very simple to do. I expected a drop, but not to this extent.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
Clodbuster
Shopify Partner
61 0 7

Pity - not much genuine, positive response. Whatever is said there seems to be a genuine problem with this platform.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
Lone_Star_Ecomm
New Member
1 0 0

I agree 1000% percent. The previous urls probably were not mapped correctly.

"The primary reason I see organic drops when migrating is a poor mapping of old URLs to new URLs. Old URLs should be gathered with a full analytics export of pages viewed over a 90 day period, coupled with a Screaming Frog scan of the "old" platform to the new one. This has to be done BEFORE migrating. Another common reason is a poor transfer of content, which includes titles and meta descriptions."

Clodbuster
Shopify Partner
61 0 7

It is all very well saying what the issue is - what is to be done to repair the issue?

If there is nothing that may be done then Shopify should have highlighted this and made it crystal clear that this is essential prior to any migration.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.
Mohammad_Shohid
New Member
3 0 0

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Thanks

 

Hello, I’m Creative Graphic Designer | Branding Expert | UI/UX Designer. UI/UX Design | Logo |T-shirt | Business Card | Stationery | Social Media | Landing Page | Web Site | App Interface & Icons | | Banner | Flyer | All Graphic Design Related Work and much more… I Have Good Team . Our Best Services List? 01) Website Design (UI, UX) - Mobile Website and Mobile App Design 02) T-shirt Design 03) Digital Marketing 04) Graphic Design 05) Branding Design 06) Pre-Press Production 07) Social Media Promotion Design etc. 08) E-commerce Product image Editing - Color Correction – Retouching –Clipping Path - Shadow Creation - Image Manipulation edit Service Photoshop all relative work. 9) White Board Animation 10) SEO 11) Front-end Development Our Amazon/eBayWalmart Best Services List? 1) . Amazon, eBay, Walmart ranking 2) . Product Fast page Rank up 3) . Verified Reviews 4) . Non-Verified Reviews 5) . votes 6) . Wishlist 7) . Search By Keyword Wishlist 8) . Gift Listing 9) . Q/A 10) . Clean Up Listing 11) . Listing+TOP 12) . Deep Analytics & Audit 13) . Flat File Portfolio Upwork 01) https://www.upwork.com/o/profiles/users/_~012a5cd72f49de131c/ Beelab.Digital Portfolio https://drive.google.com/open?id=1vcyZ0v21jLFaiffTMrsl_yoFf9Qhgx4y T-shirt Design https://drive.google.com/open?id=1sGRCwaafuhGS-5DMZG_qlnIrse2aTpIz Dribbble 01) http://subash_chandra.dribbble.com 02) https://dribbble.com/ui_ux_shohid Uplabs 01) https://www.uplabs.com/subash_chandra Note: Any project need just contact me. Kindly, don’t forget to interview us before giving your project wrong hand. Waiting for your response. Contact Us Email: letstalk.beelab@outlook.com Cell: +8801785087148 Skype: letstalk.beelab www.beelab.digital Regards, Shohid Co-Founder & Head of Marketing Beelab, Digital| Lalmatia, Mahammadpur, Dhaka-1207 | I am friendly, easy-going and passionate about what I do, so if you are in need of UI/UX design Or Any Graphic Design help or just want to say “Hi”, don’t hesitate to contact me Thanks
lawrie___Messag
Excursionist
87 0 4

I don't think it's shopify that's the problem here. It's the way it's been handled, you may find yourself in exactly the same position on returning to Magento.

I think the damage has been done unfortunately.

 

.

lawriesheridan101@gmail.com
Alasdair_Walker
Shopify Partner
104 0 15

There has been no damage done. 

Just redirect and build better links. 

 

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Clodbuster
Shopify Partner
61 0 7

I thought I'd better update this to be fair.

Ratings on search platforms have returned to normal - perhaps not as high, but not as frightening as it was immediately after switching to Shopify.

There has been financial damage and I do feel Shopify should be more pro-active in advising on procedures for a seemless switch from another commercial platform.

Definition of Rugby - Do your best to kill the opponent with the ball then buy him a beer afterwards.